How I Publish 10+ Blog Posts a Week (And Still Manage to Work on My Books)
On average I publish over 10+ blog posts a week. Some here, some over at www.writersandauthors.info, and some guest posts for other sites. No, I'm not torturing myself. I love blogging. It's good return on investment too.
I often get asked how I manage to publish so much and still manage to work on my books and other projects. Whilst I love what I do, at times it can be challenging to come up with so much content week after week. Over the years I've learnt a few tricks to keep me productive whilst avoiding burn out.
How I stay Productive:
Create a swipe file.
A swipe file is basically a list of ideas to pull from when you have no ideas. I keep separate lists for each blog to make life easier.
Some ideas are quite general. Others are more specific. Sometimes I take one idea and then brainstorm it from different angles for multiple posts.
When I draw a content blank, I just hop over to my list and pick an idea.
Use an editorial calendar.
This follows on from the swipe file. An editorial calendar is basically a calendar of what to post, when, and where. I have separate editorial calendars for each blog. I personally like to print out a page per month calendar and pencil in the posts. The reason being that I spend a lot of time on my computer. By having a paper copy I can step away from electronics and think over my schedule without distractions.
As I take ideas from my swipe file and allot them specific days on my editorial calendar, I know my deadlines for each post and can create posting themes. For example, in November writers get into a writing frenzy doing challenges like NaNoWriMo and PiBoIdMo. In November I tend to schedule posts on the Writers and Authors blog about how to write faster, beating writers block, creative motivation, etc... I know that lots of my readers will be doing the challenges and will be looking for related topics to read. Those not doing the challenges will also be interested in reading the articles though as most are not challenge specific. They are evergreen topic... that just happen to fit well with the challenges happening at that time.
This is the most important. Sorry, no magical answer. You need to write. It's that simple, and that hard. Getting into a writing routine helps though.
I write every morning. It's not always easy but it is doable. Some days the words flow from my fingers. Others days I go at snail pace.
I'm so used to writing everyday now that the days when I don't something feels wrong. It's become a habit.
I work on blog posts and other content in the morning. This is when I have the most energy and so can normally punch out several posts in just a couple of hours.
I work on my books in the afternoon/evening (depending on my schedule and if my kids allow it). If I'm working on illustrating projects my kids will often join me and we'll have an art session. They also like to read my children's books and so when I'm working on one of those we sit and read together. They are great at giving input into what works, and what doesn't, in the story. If they are playing nicely I can usually get an hour or so to work on my other books (normally broken up into 10 minute intervals as they interrupt with "mummy can I have...", "mummy he did....", "mummy look at this..., etc....). I still get to increase my word count though.
This is what works for me. I make writing a priority and get it done. No magic tricks. Just writing regularly.
What works for you? What tips would you add to this list?