Pinterest for Business
This week I finally got around to switching to a business account on Pinterest. Yeah, I know. I can't believe it took me so long either. Anyway, I did it and.... it's awesome!
Today has been my first day playing with the analytics feature and I'm already kicking myself for not switching to a business account before. What was I thinking?!
My Blogging board is a clear winner with the most impressions, clicks, and repins over the last 30 days.
The second for impressions is my illustrations board (happy Jo). This was a pleasant surprise. I currently have 59 boards on Pinterest covering a variety of topics so it was nice to see my illustrations being so popular.
A big surprise came when I looked at the stats for my audience. As you may know, Pinterest has predominantly female users. I didn't therefore expect to have my audience gender to be made up of so many males.
|screenshot from Pinterest Analytics|
I'm still exploring the new features but I now feel even more motivated to work on my Pinterest marketing plan. I've been doing loads of research into the site and picking up tips and tricks for leveraging pins for the best results.
Can't wait to report back in the newsletter next month, along with details about the other marketing strategies I've been trying out. I'm embracing the "work smarter, not harder" way and it's getting awesome results.
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