When Was The Last Time You Did A Brand Audit? #SeptVidChallenge
We're all so busy producing new content that sometimes we forget a very important step in the "grow your business right" process. The brand audit.
We need to know where we're going. We need to measure our success, and analyse our results, in order to make sure we're on track.
I do 2 huge brand audits a year. Usually one towards the start of summer, and another towards the end of the year. With each one I get a clearer picture of my brand, and make changes to help get better results. I also do smaller audits at the end of each month.
A brand audit keeps you on track. It makes sure that who you are and what you do, is also how you are perceived, and what you are known for. It shows you whether or not you're reaching your target audience, and the actions they take when you do.
When Was The Last Time You Did A Brand Audit?
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