Hi, I'm Jo Welcome to my little corner of the web.


How Can I Help You?

The #1 question everyone wants to know is: What works? What works in marketing? What works to sell more, earn more, and drive more results?
Of course, the answer is "it depends". I don't have all the answers, but I'm committed to bringing you the very best whilst keeping it real and honest as I go.
What works for one person might not work for another.

The key is discovering what works for you, and I'm here to help you do just that

Let's talk about your project !


What People Are Saying

“Jo is one of those rare writers who really "gets" not only the art of writing but the business and promotional sides as well. In addition to her books and e-books on Italy, she's done a great service for the writing community through her Promo Day efforts, and anyone taking her on in a writing or editorial capacity would certainly benefit from her practical knowledge and experience in that area.” - Jennifer Mattern, Owner, JH Mattern Communications

“Jo is an energetic, self-motivated and highly organized marketer. She knows how to pull a project together in a timely fashion, putting elements in place ahead of schedule so things come off without a hitch. I value her advice, her writing style and her ideas.” - Sandy Lender, Author, Editor and Writing Consultant

“I've worked with Jo as a presenter for her Promo Day online conference and partnered with her on a small writers' conference in Rome. This woman is dynamite! She's organized and marketing savvy. She's prompt and personable. How lucky we are that we need no longer be constrained by oceans." - Carolyn Howard-Johnson, Instructor UCLA Extension Writers' Program, UCLA

From The Blog
Recent Posts

Monday, 17 June 2019

How Taking Risks Can Lead You to a Better Life

How Taking Risks Can Lead You to a Better Life

How Taking Risks Can Lead You to a Better Life

Today marks 18 years since I left the UK and moved to Rome, Italy.

I still remember all those years ago being sat on the plane and wondering if I was brave or just plain crazy. Of I'm honest, I was probably a bit of both.

Back then I never would have thought that I would now be married, have two amazing kids and, above all that, that I'd still be here in Rome. My original plan had been to stay for 3 days!

I took a risk. A huge risk, and it was the best thing I've ever done.

Sometimes you just have to follow your gut. 

Taking risks doesn’t mean succeeding every time, and that’s OK!

“The master has failed more times than the beginner has even tried.” — Stephen McCranie

The Plan

As I said, my original plan had been to stay here for just 3 days. I was going to travel around Europe visiting different countries. That is until I found myself with no money. 

Yep, I lost all my money in France. I had a connecting flight and all I know is I had my wallet when I got to the Paris airport but it was gone when I arrived at the airport in Rome. 

At this point I did freak out a little. I was alone in a foreign country with no money, and didn't speak the language. 

I could have called it quits. I'm sure a lot of people would have given up at a hurdle like that. I almost did.... almost. 

Luckily I'd booked my accommodation online before leaving the UK and so had my 3 days paid in advance. That gave me 3 days to work out a new plan.

On my third day here I got a job working in a hostel, which got me a small amount of money and a bed to sleep in. I was back in control.

At this point I figured I'd stay in Rome for a few weeks and put aside some money to get to my next destination, Greece.... I've still never been to Greece.

Well, weeks turned into months, and I got a job offer at a different hostel. Nicer place, more money, better hours... and then I met my now husband. It was then that I knew I'd really moved to Rome, and I wasn't just visiting anymore. 

So you see, life doesn't always work out the way we planned. 

Sometimes risks don't mean success. 
Sometimes, they can lead to a complete failure. 
Sometimes failing isn't such a bad thing after all. 

What was probably one of my most epic fails turned out to be the best thing that could ever have happened to me. I learnt so much about myself, and discovered strengths I didn't know I had. I faced my fears, and came out on top. I was rewarded for all my hard work with the life I have now, and I wouldn't change a thing.

Through failure I ended up succeeding and having a better life. Some risks are worth taking.

"The most rewarding things you do in life are often the ones that look like they cannot be done."  ~ Arnold Palmer

Whilst my above example was a complete life changing event, it applies to how we live in general... and to our blogs.

So, are you going to just sit there wondering what your life could have been like if only you had taken a couple of risks? Or are you going to do something about it while you still have the chance?

Want to write a book? Do it!
Want to start a blog? Do it!
Been thinking about trying something new with your website? Do it!

By taking a risk you'll either reach your goal, or learn from the failure. Either way, you'll grow as a person and discover talents and skills you didn't know you had.

How Taking Risks Can Lead You to a Better Life

Want some help setting your goals? 

Friday, 7 June 2019

Series I'm Obsessed With: The Shepherd Series by Ethan Cross

Book Series I'm Obsessed With: The Shepherd Series by Ethan Cross

So far in this series I've shared my love for the Percy Jackson series by Rick Riordan, and the Me Before You series by Jojo Moyes. Today I'm highlighting one of my absolute favourites from the thriller genre; The Shepherd series by Ethan Cross.

Warning some small spoilers ahead for those of you that haven't read the series yet.

Reasons why I love The Shepherd series:

1) Perfectly grey characters

Ethan Cross has a real talent for creating characters. Very rarely are his creations ever completely evil or completely good. There's always an element of "grey" to them, that just makes them feel all the more real. 

I love that the good guys make mistakes, and that the bad guys also have moments where they do the "right thing" for a change. It really makes you feel invested in the characters, both good and bad. 

2) Action packed

All the books in The Shepherd Series are fast paced and packed with action. There's always something going on, and always something that keeps you turning the pages.

3) Thought provoking

This series really makes you question your morals, vigilante justice, and the legal system in general. It'll have you thinking about the whole question of good vs evil in a new light. 

Favourite Characters:

Francis Ackerman Jr - Although he is the main bad guy in this series, Ackerman Jr is the character that made this series so great. Sure the protagonist Marcus Williams is good, but it's Ackerman Jr, that steals the show. 

Despite all the truly gruesome things this serial killer does you can't help but feel for him. There's even times when a part of you can't help but think he might be right about some stuff. 

Some of My Favourite Quotes:

“We’re so fascinated by what we fear.” - The Shepherd

“Home is somewhere that we all search for and many will never truly find." - The Shepherd

“Maybe we all have a monster inside. Maybe we all have the same capacity for evil as we do for good." - The Shepherd

“While you were learning about Lincoln and Washington, I was learning about Jack the Ripper, Albert Fish, Ed Gein, the Zodiac. Those were just a few of my founding fathers.” - The Shepherd

“I've told you before. I'm here for you, day or night. Holding on to anger is like grasping a hot coal with the intent of throwing it at someone else. You are the one who gets burned.” - The Prophet

"It's moments such as these when a person must examine their existence and their place in this world. We all have regrets. Some mistakes can be rectified, and some can never be undone. The trick is realizing the difference and acting upon it." - Father of Fear

My reviews of the books:

Book 1 The Shepherd

Book 2 The Prophet

Book 3 Father of Fear

Book 4 The Judas Game

Have you read this series? 

Not read them yet? Grab your copies here:

Book Series I'm Obsessed With: The Shepherd Series by Ethan Cross

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Monday, 3 June 2019

Book Review: The Shepherd by Ethan Cross

My thoughts about The Shepherd by Ethan Cross

Book Review: The Shepherd by Ethan Cross
Marcus Williams and Francis Ackerman Jr. both have a talent for hurting people. Marcus, a former New York City homicide detective, uses his abilities to protect others while Ackerman uses his gifts to inflict pain and suffering.

When both men become unwilling pawns in a conspiracy that reaches to the highest levels of our government, Marcus finds himself in a deadly game of cat and mouse trapped between a twisted psychopath and a vigilante with seemingly unlimited resources. Aided by a rogue FBI agent and the vigilante's beautiful daughter – a woman with whom he's quickly falling in love – Marcus must expose the deadly political conspiracy and confront his past while hunting down one of the must cunning and ruthless killers in the world.

Are you a book blogger? Join the Bookish Blog Hops group on Facebook to connect with other book bloggers. A great community offering support and events to help you grow traffic to your book blog and generate more brand awareness.

Saturday, 1 June 2019

Which Book Do You Wish You'd Written?

#BookishBlogHops Which Book Do You Wish You'd Written?

It's time for another Bookish Blog Hop! 

That's right for the whole month of June, I'll be touring the web with my blog blogging buddies from the Bookish Blog Hops group. We'll be answering a wide variety of bookish questions over the next 30 days. 

Want to be part of future Bookish Blog Hops? Join our Facebook group.

#BookishBlogHops Summer Hop 1st-30th June 2019

But now on today's question... 

Which Book Do You Wish You'd Written?

This is a tough question because there’s so many great books that I would love to be able to say I’d written. There’s obvious ones like the Harry Potter series or the Percy Jackson series. Both awesome and incredibly popular. Who wouldn’t want to be reasonable for their creation?

Then there’s series like Me Before You, that was so emotional. Jojo Moyes had me feeling all the feels with these books. Or Ethan Cross with his Shepherd series that is, in my opinion, some of the best thriller work I’ve ever read.

And don't get me started on the works of writers like William Shakespeare... Do you realise how many words and phrases that guy invented that we all use today? Absolute legend!

I wish I could write as well as all of these awesome authors. Each has a particular skill set and all are amazing talented.

Here's what the rest of the gang had to say:

#BookishBlogHops Which Book Do You Wish You'd Written?

I wouldn’t say ‘wish I had written’, but maybe ‘hope to write something like’ Dame Agatha Christie’s or Sir Arthur Doyle’s kind of writing. They have written such powerful stories in such simple setting - it is an inspiration to me.

#BookishBlogHops Which Book Do You Wish You'd Written?

@View She Writes. Great answer! They are both phenomenal authors. For me though, I would have to say that I wish I had written The Silmarillion, The Hobbit and Lord of the Rings series. There is little dispute that J.R.R. Tolkein is the father of modern fantasy.  Without him there would be no Robert Jordan, David Eddings or George R.R. Martin. Game of Thrones wouldn’t be a show that cause Facebook Riots. I would venture to say that almost all quest based fantasy can be traced to him in some fashion… even Harry, Percy and Katniss.

#BookishBlogHops Which Book Do You Wish You'd Written?

There are so many books that I enjoy and would love to either have written, or even just be able to write similarly. My favorites would include Harry Potter and Sense and Sensibility, I think. Harry Potter because Rowling did such an amazing job of creating a world that I could picture. The characters became real! With Sense and Sensibility, Austen was able to take the world around her and show a slice of life with humor and frustration all mixed in together. She created characters that we loved and loathed and showed just how unfair life could be just for being born a woman. I would love to be that clever!

#BookishBlogHops Which Book Do You Wish You'd Written?

If I could write a book like Daphne du Maurier's Rebecca, I would be very happy. I love the intricately detailed settings that completely transport the reader to another place. The characters are also realistic and relatable, but somehow creepy and mysterious, to keep you wanting more.

For our next stop you can find us at where we'll be answering the question "Would you or do you choose a book solely on the cover?"

#BookishBlogHops Which Book Do You Wish You'd Written?

Looking for help with your blog? Struggling to come up with ideas, or need help with your branding, SEO, or website design? I can help! 

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