Blog Audit Challenge 2020: January Challenges
Blog Audit Challenge 2020
Welcome to the first month of challenges for the Blog Audit Challenge 2020!
Each month we'll concentrate on a different area of our blogs.
The Challenges:
January- Plan of action
February- Information pages
March- The trimmings
April- Design
May- SEO
June- Links
July- Quality content
August- Content gaps
September- Developing readership
October- Get social
November- Press and collaborations
December- Know your stats
Monthly link ups
In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups on the first Saturday of every month where participants can share their links and discuss their progress.
#BlogAuditChallenge2020
January Challenges
Our focus for January is on strategy. Before we jump into updates, tactics, and the more technical SEO aspects of our challenge, we need to lay the ground work and create a plan of action.
The January challenges will help give us direction and serve as inspiration for the following months.
The January challenges:
1. Create a mission statement for your blog
Sometimes we lose focus of what our blog is about. We drift from topic to topic and can lose sight of our main theme, and in some cases even the reason why we blog.
Creating a mission statement for your blog will help you remember why you decided to start blogging and what you want your blog to offer it's readers.
2. Do a SWOT analysis of your blog
If you want to improve your blog you need to look at it like a reader would. What are your blog's strengths and weaknesses? Now look at opportunities and threats. What tools could help you improve your blog? External things that could help you achieve your blogging goals? What external things could be stopping you from reaching your blogging goals?
3. Research
Research others in your niche and see where you can improve. What blogs do you like to read on a regular basis? What is it about them that keeps your interest/do you like/makes you visit? Build an inspiration list of things you could try out on your own blog.
4. Create a content schedule
When it comes to planning your content schedule you need to be realistic. Whilst you might love the idea of posting fresh content every day, or even multiple times a day, that might not be practical for the life style you lead. It's a LOT of work! Two or three posts a week might be more doable. Take into account your other obligations (job, kids, etc...) and work out how much time, and when, you'll have to work on your blog. Once you know that it's much easier to work out a content schedule.
From the above three points you should have a pretty good idea of the sort of content you want to be publishing on your blog. Now you know how many posts you're aiming for each week put the two together and try to work out a rough calendar for your blog (at least a month worth of posts).
Task number 4 is particularly important as it will help give you an idea of what sort of things you need to work on within your older posts during the rest of the Blog Audit Challenge.
To make the tasks easier I've created a pdf that breaks it down. You can grab copies of all the extra materials for the Blog Audit Challenge 2020 for free here.
There's even a button you can use to promote your participation in the challenge:
Save the Date:
The monthly link up post for sharing your January progress will be on 1st February. The February challenges will be posted on 3rd February.
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