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Hi, I'm Jo Welcome to my little corner of the web.

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The #1 question everyone wants to know is: What works? What works in marketing? What works to sell more, earn more, and drive more results?
Of course, the answer is "it depends". I don't have all the answers, but I'm committed to bringing you the very best whilst keeping it real and honest as I go.
What works for one person might not work for another.

The key is discovering what works for you, and I'm here to help you do just that



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“Jo is one of those rare writers who really "gets" not only the art of writing but the business and promotional sides as well. In addition to her books and e-books on Italy, she's done a great service for the writing community through her Promo Day efforts, and anyone taking her on in a writing or editorial capacity would certainly benefit from her practical knowledge and experience in that area.” - Jennifer Mattern, Owner, JH Mattern Communications


“Jo is an energetic, self-motivated and highly organized marketer. She knows how to pull a project together in a timely fashion, putting elements in place ahead of schedule so things come off without a hitch. I value her advice, her writing style and her ideas.” - Sandy Lender, Author, Editor and Writing Consultant


“I've worked with Jo as a presenter for her Promo Day online conference and partnered with her on a small writers' conference in Rome. This woman is dynamite! She's organized and marketing savvy. She's prompt and personable. How lucky we are that we need no longer be constrained by oceans." - Carolyn Howard-Johnson, Instructor UCLA Extension Writers' Program, UCLA


From The Blog
Recent Posts

Friday, 17 January 2020

Blog Audit Challenge 2020: January Challenges

Blog Audit Challenge 2020: January Challenges #BlogAuditChallenge2020

Blog Audit Challenge 2020


Welcome to the first month of challenges for the Blog Audit Challenge 2020!

Each month we'll concentrate on a different area of our blogs.

The Challenges:


January- Plan of action
February- Information pages
March- The trimmings
April- Design
May- SEO
June- Links
July- Quality content
August- Content gaps
September- Developing readership
October- Get social
November- Press and collaborations
December- Know your stats

Monthly link ups

In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups on the first Saturday of every month where participants can share their links and discuss their progress. 



#BlogAuditChallenge2020

January Challenges


Our focus for January is on strategy. Before we jump into updates, tactics, and the more technical SEO aspects of our challenge, we need to lay the ground work and create a plan of action. 

The January challenges will help give us direction and serve as inspiration for the following months.

The January challenges:


1. Create a mission statement for your blog

Sometimes we lose focus of what our blog is about. We drift from topic to topic and can lose sight of our main theme, and in some cases even the reason why we blog. 

Creating a mission statement for your blog will help you remember why you decided to start blogging and what you want your blog to offer it's readers. 

2. Do a SWOT analysis of your blog

If you want to improve your blog you need to look at it like a reader would. What are your blog's strengths and weaknesses? Now look at opportunities and threats. What tools could help you improve your blog? External things that could help you achieve your blogging goals? What external things could be stopping you from reaching your blogging goals?

3. Research

Research others in your niche and see where you can improve. What blogs do you like to read on a regular basis? What is it about them that keeps your interest/do you like/makes you visit? Build an inspiration list of things you could try out on your own blog.

4. Create a content schedule

When it comes to planning your content schedule you need to be realistic. Whilst you might love the idea of posting fresh content every day, or even multiple times a day, that might not be practical for the life style you lead. It's a LOT of work! Two or three posts a week might be more doable. Take into account your other obligations (job, kids, etc...) and work out how much time, and when, you'll have to work on your blog. Once you know that it's much easier to work out a content schedule.

From the above three points you should have a pretty good idea of the sort of content you want to be publishing on your blog. Now you know how many posts you're aiming for each week put the two together and try to work out a rough calendar for your blog (at least a month worth of posts). 

Task number 4 is particularly important as it will help give you an idea of what sort of things you need to work on within your older posts during the rest of the Blog Audit Challenge.

Free download

To make the tasks easier I've created a pdf that breaks it down. You can grab copies of all the extra materials for the Blog Audit Challenge 2020 for free here

You can grab copies of all the extra materials for the Blog Audit Challenge 2020 for free! #BlogAuditChallenge2020


There's even a button you can use to promote your participation in the challenge:

I'm taking part in the Blog Audit Challenge 2020 #BlogAuditChallenge2020

Save the Date:

The monthly link up post for sharing your January progress will be on 1st February. The February challenges will be posted on 3rd February. 

Wednesday, 15 January 2020

Blog Audit Challenge 2020

Blog Audit Challenge 2020 #BlogAuditChallenge2020 #Blogging #Bloggers


Blog Audit Challenge 2020


With the start of a new year it's the perfect time to work on making your blog even better, and setting your goals for the coming months. 

As we move forward in our blogging journey (I hope) we all improve. We get better at writing content, learn to leverage our SEO, and grow our skills with graphics, using keywords, reader engagement etc...

But what about our older content? The stuff we created before we grew and improved? 

Too often we get so caught up with creating new content that we neglect (and full out forget) about our older content. 

Enter the Blog Audit Challenge!

I did a Blog Audit Challenge back in 2018 and it proved to be a good idea. It was also fun to connect with other bloggers as we all worked on improving our blogs. This year I want to turn it into a challenge to make it even more of a community event. 


So why do a blog audit?

1. Make sure you're legal
2. Make sure your brand is clear and consistent
3. Improve your ROI
4. Increase reader retention
5. Identify areas of improvement 
6. Evaluate the quality of your blogs content
7. To check readability

There are of course, lots of other reasons for doing a blog audit but you get the idea. The general purpose is to improve your blog. Take a good blog and turn it into an awesome blog.

As you can image, this is a huge, on-going job. Unless you're a newish blogger you probably have a lot of content already published on your site. Updating years of blog posts is not going to be possible in a short frame of time. 

With the Blog Audit Challenge I'm going to break it down into smaller monthly challenges you can do, and give you some tips and advice along the way. 

Each month we'll concentrate on a different area of our blogs.

The Challenges:


January- Plan of action
February- Information pages
March- The trimmings
April- Design
May- SEO
June- Links
July- Quality content
August- Content gaps
September- Developing readership
October- Get social
November- Press and collaborations
December- Know your stats

Monthly link ups

In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups on the first Saturday of every month where participants can share their links and discuss their progress. 

#BlogAuditChallenge2020

Want to join me? 

Sign-up is easy! Simply write a blog post, tweet, Facebook or Instagram post announcing your participation and leave a link to it in the comments below!

Blog Audit Challenge 2020 #BlogAuditChallenge2020 #Blogging #Bloggers


The January challenges will be posted this Friday! 

Monday, 6 January 2020

2020 Reading Challenge: A To Z Reading Challenge

2020 Reading Challenge: A To Z Reading Challenge #AtoZReadingChallenge #AtoZChallenge2020

2020 Reading Challenges


I've decided to take part in a few reading challenges this year, and will be posting about each of them individually to give you all the details.

I've already covered Armed With A Bingo, and Audiobook Challenge 2020.

The A to Z Reading Challenge


I've attempted this challenge in the past (and failed) but this year there's AtoZopoly! This only was enough to convince me to give it a try. I LOVE Monopoly!

There's also monthly mini challenges throughout the year.

JANUARY – A book you didn’t read from your 2019 TBRFEBRUARY – A book under 200 pagesMARCH – A book set in a different seasonAPRIL – A book set in the future / pastMAY – A debutJUNE – A book with a one-word titleJULY – A retellingAUGUST – A book written by a femaleSEPTEMBER – A book about a book clubOCTOBER – A book about mental illnessNOVEMBER – An “own voices” bookDECEMBER – A book by a new-to-you author

2020 Reading Challenge: A To Z Reading Challenge #AtoZReadingChallenge #AtoZChallenge2020

The A to Z Reading Challenge is organised by my book blogging buddies Megan and Crystal from Ginger Mom and Company.



2020 Reading Challenge: A To Z Reading Challenge #AtoZReadingChallenge #AtoZChallenge2020


Are you taking part in the A To Z Reading Challenge, or another reading challenge in 2020?

Friday, 3 January 2020

2020 Reading Challenge: Audiobook Challenge 2020

2020 Reading Challenge: Audiobook Challenge 2020

2020 Reading Challenges


As I mentioned in my previous post, I'm planning on taking part in several reading challenges this year in an attempt to read more books (2019 was not a good reading year). 

I'm creating a separate blog post for each of the challenges I'm doing to give you more details about each of them.

Audiobook Challenge 2020

I discovered audiobooks more last year, and even found a few that I really enjoyed. The narrator really can make or break a book. 

Anyway, I've decided that I want to experiment more with this medium for reading books. I found it was a nice way to pass the time whilst doing the ironing or washing up. I also hope it will allow me to fit more reading into my busy schedule, as it allows for multitasking. 

My book blogging friend Eline from Lovely Audiobooks has organised a reading challenge specifically for audiobooks and so I thought I'd give it a go. 

This is the challenge sheet:

2020 Reading Challenge: Audiobook Challenge 2020

I'm still not sure which I'm going for at the moment but I have several audiobooks waiting on my audible account that I'd like to get round to and hopefully at least a few will fit with the prompts. 

You can find more information about the Audiobook Challenge 2020 at: 

2020 Reading Challenge: Audiobook Challenge 2020


Are you taking part in the Audiobook Challenge 2020, or another reading challenge in 2020?

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