Blog Audit Challenge: The About Page

06:30:00 Jo Linsdell 2 Comments

Blog Audit Challenge: The About Page


Welcome back for the third installment of the Blog Audit Challenge. 

Last week we looked at legal disclaimers. If you missed the post you can find it here:http://www.jolinsdell.com/2018/06/blog-audit-challenge-legal-disclaimers.html.

Last week's task was to make sure you have legal disclaimers on your blog and/or to update them. 

This Week's Topic: The About Page


This week we're looking at the About Page.

The About Page is statistically one of the most visited pages on any blog. This is why it's one of the most important pages you will create for your site. 

It's where readers can find out more about you and why you decided to create your blog. 
- It let's them know what kind of content they can expect from your site. 
- It helps them get to know you better and therefore helps build the relationship between you. 
- It tell's them about your products/services.

This week I'm going to be updating my About Page. I'll be making small tweaks to the text, and changing the images for more up to date photo's. I'm also thinking about adding a video element. 

Did you know that blog posts with images get 94% more views? [Source] So make sure you've included an image or two on your own About Page ;) 

This Week's Task

Create/ Update your About Page. 

Things to keep in mind:

- It doesn't have to be all about you. Sure it can tell your personal story, but more importantly it should focus on what you offer your reader. 
- Don't forget about SEO. Make sure you're using your keywords to help your page show up in search results.
- Including an image doesn't mean you have to put a photo of yourself (although that is great for reinforcing the human element and connecting with your audience). Some people just don't feel comfortable putting their face up in public. In this case it's a good idea to use a different kind of image e.g. your logo or an image that symbolizes your brand. Just text is boring to look at. An image or two can be a great way to break up the text ;)
- In order for an About Page to be successful people need to be able to find it. Make sure you have a link to your About Page in your navigation bar. 


2 comments:

  1. Loving these tips and reminders. These are things I need to implement and update.

    ReplyDelete
    Replies
    1. Great! Glad you're finding it useful. This is why I do at least an annual blog audit. These little things often get forgotten but can make a huge difference to the performance of a blog.

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