Why Blogs Fail and How To Make Sure Yours Doesn't

Before we jump into the rest of the list we need to consider the most important thing. You need to love what you do. You need to be passionate about the topic(s) you blog about. If you're not, not only will your lack of enthusiasm come across in your content but, you'll also find that your motivation and inspiration will dry up pretty fast too. 

I've been blogging for a very long time now and I'm still full of ideas for content and constantly looking for new ways to improve. This is because I love blogging. It's a passion project for me. Even when I'm not writing posts I'm researching the technical aspects like SEO, or brainstorming more ideas for content I'd like to cover. It never feels like a burden because I enjoy it so much. 

If your main reason for blogging is that you love it, it's also easier to not put too much weight on the negatives. Trust me, I've had months where traffic has been slow and whilst it's not a great feeling you need to use it to motivate you to keep going because I've also had some of my best traffic months just a few months later. 

The same applies to DA score. Domain Authority is effected by so many different elements that it's normal for it to fluctuate over time. It's all part of being a blogger. 

"Over 80% of blogs will fail in the next 18 months. That’s the percentage of blogs that fail." - Astute Copy Blogging

Now let's look at the the main reasons why blogs fail and how to make sure yours doesn't.

1. Lack of Consistency

One of the most common reasons blogs fail is a lack of consistent posting. You may have started with a bang, publishing post after post, but then life gets busy or motivation fades. This is a slippery slope. Readers crave fresh content, and once they realise you’re not posting regularly, they’ll stop visiting.

2. Ignoring Your Audience

Blogs are all about your audience. If you write posts that only interest you, you might miss the mark with the people you want to attract. Blogs fail when they’re not created with a clear audience in mind. As we established before, your passion is important, but you do need to think about your readers too. What do they need, want, and care about?

3. Not Optimizing for SEO

You can write the best post in the world, but if no one can find it, it’s pretty much a waste of effort. That’s where SEO comes in. SEO stands for Search Engine Optimisation, and it helps your blog rank higher in search results. Without it, your blog might as well be a hidden treasure buried in the depths of the internet.

4. Lack of Promotion

Just hitting "publish" and hoping for the best isn’t enough. A blog needs promotion—through social media, email newsletters, or even paid advertising—to get the word out.

5. Not Engaging with Readers

Blogging isn’t just about writing; it’s also about building relationships. If you ignore comments or fail to respond to feedback, you miss out on connecting with your readers. A blog that doesn’t engage with its audience can feel disconnected and impersonal, which makes readers less likely to return.

6. Not Being Patient

Success doesn’t happen overnight. It’s easy to get discouraged if you don’t see immediate results. You might check your analytics and feel disheartened by low traffic or slow growth. Many bloggers give up too soon, but the key is persistence.

Conclusion:

Blogging can be incredibly rewarding, but it requires dedication, patience, and a little know-how. To avoid the common pitfalls that cause blogs to fail, stay consistent, know your audience, optimise for SEO, and engage with your readers. Most importantly, stick with it. Success takes time, but with the right strategies, you can build a blog that thrives and stands the test of time. Happy blogging!