The Social Media Audit Challenge 2021

The July Challenges

Welcome back for another month of the Social Media Audit Challenge 2021! I hope you did well with the June challenges. Don't forget to add your progress report to the June link up. 

Over the course of this year I'll be posting monthly challenges to help us improve our social media presence and get better results. 

The Challenges

Jan- Analyse Influencers

Feb- The Clean Up

Mar- Consistency

Apr- Quality

May- Measure Results

Jun- Facebook

Jul- Twitter

Aug- LinkedIn

Sept- YouTube

Oct- Pinterest

Nov- Instagram

Dec- Results and Plans

You might also like: The Blog Audit Challenge 2021

The July Challenges

During the second half of the year, and our challenge, we'll be concentrating on individual social media platforms each month so we can get more specific with each one.

Our focus for July is on Twitter.  

Check out my book How to be Twittertastic

Twitter

Twitter is the social media site I use that gets the best results. It drives the most traffic to my blog and gets the most engagement out of all my social media sites. It is also the social media site where I'm most active. 

So what are the things we can do to help leverage our Twitter content?

Twitter-Blog Promotion

1) Embed your Twitter profile on your blog. 

By adding your Twitter feed to your website you can amplify the reach of your Tweets. I personally have mine embedded on my media page. 

How to add your Twitter profile to your website:

1. Go to https://publish.twitter.com. 
2. Enter the URL of your Twitter profile. 
3. Customize the design. 
4. Copy and paste the code into the HTML of your website wherever you would like the timeline to appear.

2) Include Tweets in your website’s content. 

Embedding tweets into your blog posts can be a great way to gain more Twitter followers.

What kind of tweets should you use?

That really depends on the blog post you're creating but here's a few ideas:

1. Search for Tweets that mention you so that you can embed them as testimonials.
2. Use polls you've done on Twitter to strengthen the information in your blog post. 
3. Use highlights from Twitter chats to show the great info or advice that was shared (and if it's you're own chat, why people should consider joining in in the future).
4. Tweets that inspired the blog post. Maybe you were tweeting with someone and the conversation got you thinking about a specific topic which you then decided to explore for the blog post. 

How to embed a Tweet on your website or blog: 

Many content management systems will make adding a Tweet as easy as pasting the Tweet URL into the editor. If you would like to customize the embed or get the embed code, try this: 

1. On your chosen Tweet
2. Click the ··· icon  
3. Select Embed Tweet. Once you like the look of the embedded Tweet, copy the code provided by clicking the Copy Code button. Paste the code into your blog or website.

3) Add a “Follow” button to your website. 

Make it easy for your blog readers to join your Twitter audience by adding a follow button to your blog.

Task 1: Embed your Twitter profile on your blog

Task 2: Include Tweets in some of your blog posts 

Task 3: Make sure you have a Twitter follow button on your blog and social share button to make tweeting your blog post easy for your blog readers.

Engage with others on Twitter 

1) Twitter chats

Task 4:  Join in a Twitter chat or create one of your own. 

Book, Blog, Bake has a List of Regularly Occurring Bookish Twitter Chats to get you started.

2) Lists and Topics

You might also like: The Ultimate Guide for Book Bloggers

Share your answer in the comments below.

The Social Media Audit Challenge 2021

Getting Better Results From Social Media

As you might already know in 2021 I'm doing the Blog Audit Challenge again. As the 2020 challenge went so well I've decided to add another challenge into the mix too. Why limit ourselves to just our blogs when we can improve our social media too, right? 

What is a social media audit?

An audit of your social media accounts let's you understand what's happening on each network. A social media audit helps create a clear picture of your current social media efforts, evaluates results, and gives you key information to build a social media strategy that works best for you and your brand. 

The Challenges

Jan- Analyse Influencers

Feb- The Clean Up

Mar- Consistency

Apr- Quality

May- Measure Results

Jun- Facebook

Jul- Twitter

Aug- LinkedIn

Sept- YouTube

Oct- Pinterest

Nov- Instagram

Dec- Results and Plans

You might also like: The Ultimate Guide for Book Bloggers

This challenge is open to everyone.