The Social Media Audit Challenge 2021: May Challenges | Jo Linsdell

The Social Media Audit Challenge 2021: May Challenges


The Social Media Audit Challenge 2021: May Challenges

The Social Media Audit Challenge 2021

The May Challenges

Welcome back for another month of the Social Media Audit Challenge 2021! I hope you did well with the April challenges. Don't forget to add your progress report to the April link up

Over the course of this year I'll be posting monthly challenges to help us improve our social media presence and get better results. 

The Challenges

Over the course of the year we'll be working on different aspects of our social media. Each month will have a different focus and tasks to carry out. 

Jan- Analyse Influencers

Feb- The Clean Up

Mar- Consistency

Apr- Quality

May- Measure Results

Jun- Facebook

Jul- Twitter

Aug- LinkedIn

Sept- YouTube

Oct- Pinterest

Nov- Instagram

Dec- Results and Plans

You might also like: The Blog Audit Challenge 2021

The May Challenges

Our focus for May is on measuring our results.  

Task 1: 

Take a look back over the past few months. What were your stats at the beginning of this challenge? Has your following grown? Are you interacting more now? What types of posts have been getting the most engagement? Have you found that certain posting times/days get better results?

Want to know more about social media monitoring and tools you can use to make it easier? Check out this post by Hootsuite.

Use the above information to put together a list of what works for YOU. Social media strategy isn't a "one size fits all". It's different from person to person. What works for one person might not work for another. This is why it's important to work out what works for you and your audience. 

Task 2:

Now you know what's working... and what's not. It's time to leverage that information to strengthen your brand even further. 

Identify the areas where you still feel you need to improve, and using the information from task 1 organise your posting schedule for your social media accounts. Start by planning out a month's posts.

The Monthly Link Up

In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups every month where participants can share their links and discuss their progress. The link up May progress will be on 9th June.

You can also engage with others doing The Social Media Audit Challenge 2021 by using the hashtag #SMAudit2021 on your social media profiles and share the following graphic to promote your participation.

The Social Media Audit Challenge 2021 #SMAudit2021

You might also like: The Ultimate Guide for Book Bloggers

The Social Media Audit Challenge 2021 May Challenges

What type of content works best with your audience? 

Share your answer in the comments below.