Showing posts with label how to promote your blog posts. Show all posts

How to Promote Your Blog Posts

Spread the Word: Easy Blog Promotion Tips That Actually Work

You’ve crafted a great blog post, hit publish, and then… nothing. We’ve all been there. The truth is, great content doesn’t promote itself, you’ve got to give it a little push. But don’t worry, promoting your blog doesn’t have to feel awkward or salesy. Here are some easy, genuine ways to get your posts in front of the right people (without shouting into the void).

Disclosure: The FTC Disclosure Provision is a law that requires influencers to disclose when they are being paid to promote a product or service. So please know that if I'm not making money through affiliate links/sponsored content on the post you're currently reading, it's an oversight on my part and will be corrected soon. Read the full disclosure about all the legal stuff here.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

So, you've just hit publish on your latest blog post. You’ve poured your heart into it, double-checked your spelling (thank you, Grammarly), and found the perfect image to go with it. Now what?

If you’re thinking, “Surely people will just find it and love it,” I hate to break it to you but sadly, it doesn’t work like that. Hitting publish is just the beginning. Now comes the fun part: promotion.

But don’t worry, you don’t need to turn into a pushy marketer. Promoting your blog can be simple, genuine, and even fun. Here's how to get your posts in front of the right people.

1. Share It on Social Media (More Than Once!)

It sounds obvious, but it works. Share your post on all your social platforms—Facebook, X (formerly Twitter), LinkedIn, Instagram, even TikTok if you’re feeling brave.

And here’s the key: don’t just post it once and forget about it. Social media moves fast, so feel free to repost with a fresh caption, different image, or even a short quote from the blog. Tools like Buffer or Later can help you schedule your posts in advance.

Pro tip: Tailor the message for each platform. What works on LinkedIn won’t work on TikTok.

2. Repurpose It

You’ve already done the hard work of writing the post—so why not squeeze a bit more out of it?

Turn it into a short video or reel
Break it down into an email series
Create a carousel for Instagram
Pull out quotes for Pinterest
Record a podcast episode around it

People consume content in different ways, so meet them where they are.

3. Send It to Your Email List

If you’ve got an email list, even if it’s small, use it! I've got to be honest with you here, I'm not good at managing an email list. I set one up years ago but just don't seem to be able to keep it organised and set up regular content. That said, I do realise how good it can be as a promotional tool and hope to find a way to insert it back into my own marketing plan.

No list yet? Start building one! Add a sign-up form to your blog and offer something useful in return like a free guide or checklist.

4. Join Blogging or Niche Communities

There are loads of communities out there for bloggers, creators, and people in your niche. Places like Reddit, Facebook groups, and Medium can be great for sharing your content (as long as you’re not spammy about it).

Join the conversation, be helpful, and share your post when it’s genuinely relevant.

5. Add Internal Links to Older Posts

Already got a few blog posts under your belt? Go back and link to your new one from older, related content. It not only boosts your SEO, but also keeps your readers on your site longer.

Want to get even more eyes on your older content? Check out Simple Ways You Can Get More Traffic From Your Existing Posts for easy, practical tips.

6. Optimise for SEO (So People Can Actually Find It)

SEO might sound scary, but it’s really just making your content easy to find on Google. A few simple tips:

Use keywords people are searching for
Add clear headings and subheadings
Use descriptive alt text for images
Write a solid meta description

It’s a slow burn, but it pays off in the long run.

7. Collaborate With Others

Guest posts, interviews, shout-outs... collaborations can expand your reach and introduce your blog to new audiences. If there's someone in your space you admire, reach out! You never know what could come of it.

Final Thoughts

Promoting your blog doesn’t have to feel gross or overwhelming. Think of it as sharing something you’re proud of with people who’ll genuinely enjoy it. Be consistent, stay true to your voice, and don’t be afraid to experiment a bit.

After all, your blog deserves to be seen.

Blog Promotion Checklist

After Publishing Your Blog Post:

Share on social media (Facebook, X, LinkedIn, Instagram, TikTok)
Repost on social media with fresh captions/images
Repurpose content:
- Short video or reel
- Instagram carousel
- Email series
- Podcast episode
- Pinterest quotes
Send to your email list with a friendly note
Join relevant blogging/niche communities and share when relevant
Add internal links to your new post from older related blogs
Optimise your post for SEO:
- Use keywords naturally
- Add clear headings/subheadings
- Use descriptive alt text on images
- Write a catchy meta description
Reach out for collaborations (guest posts, interviews, shout-outs)

If you’re ready to grow but want to keep things simple, check out my easy-to-follow blogging hub.

Blog Audit Challenge 2021

Welcome back for another month of challenges for the Blog Audit Challenge 2021! I hope you did well with the June challenges. Remember to link up your progress in the June Linky.

Each month we'll concentrate on a different area of our blogs.

The Challenges:

January- The Competition

February- Legal Aspects

March- Branding

April- Internal Links

May- External Links

June- SEO

July- Content Promotion

August- Technical Errors

September- Readability

October- Follow Options

November- Security

December- Know Your Stats

Monthly link ups

In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups on the first Saturday of every month where participants can share their links and discuss their progress.

#BlogAuditChallenge2021

July Challenges

Our focus for July is on content promotion.

When it comes to content promotion strategies for blogs there's actually a lot of things you can do.

There are lots of other things you can do as part of your content promotion strategy, including; sending new content to your email list, mentioning an influencer (then mention that you’ve mentioned him or her), connecting with a mentoring/peer group, etc... but in order to not overload our task list for this month we'll be concentrating on some of the more simple and most powerful strategies.

The July challenges:

1. Sharing on social media

Whenever you publish a new blog post you should be sharing it on your social media channels. This shouldn't just be a one time only though. Whilst you don't want to spam your followers with the same content there's nothing wrong with sharing the same post multiple times. Just don't do it all at once.

Spread it out over the course of the day, week, and even month. That's right. You don't only share on the publication date. You can share later on as well.

If you are going to share the same post multiple times within a shorter time frame e.g. on the same day, it's a good idea to get a little creative with how you share.

The first time might just be the link with a brief written intro.
A few hours later you might share an image or graphic with the link.
Later on you might share a quote from the post with the link.

You get the idea. Share the same content but in different ways to make it more interesting. This is also a great way to see what kind of content that gets the best results with your followers.

Task 1 Share your posts multiple times to social media

2. Content communities

Content communities allow users to share online multimedia materials. Popular content communities include YouTube, Flickr, and SlideShare.

This is a great way to re-purpose your content and drive new traffic to your blog.

An example of this is my blog post An Introverts Guide to Networking which I then turned into a video for my YouTube channel. Make sure you link back to the blog post in the description of the video.

Task 2 Submit your post to a content community

3. Make sharing easy

Every blog post you publish should have social share buttons to make it super easy for your readers to share your content on their chosen social media platforms.

If readers just need to click to share they are much more likely to do so as it requires minimal effort.

Task 3 Make it easy for readers to share your content by adding social share buttons to your blog posts.

4. Outreach

Email outreach can be a powerful SEO strategy to build backlinks. Essentially it's when you reach out to other bloggers and ask them to link back to your blog from their site.

"Your outreach should clearly demonstrate how your content adds value to the person that you are reaching out to and their audience. If you cannot do this, there is a good chance you should not be sending in the first place". - Semrush

Task 4. Send an outreach email

You might also like: Want To Increase Your Blog Traffic? Ways To Upgrade Old Blog Posts

Don't forget to promote your participation in the Blog Audit Challenge 2021 by using the following graphic in any blog posts you do connected with the challenge along with a link back to this site.