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Wednesday, 24 April 2019

Want To Increase Your Blog Traffic? Ways To Upgrade Old Blog Posts

Want To Increase Your Blog Traffic? Ways To Upgrade Old Blog Posts


As bloggers our main focus is on creating new content for our blogs, but what about those older posts from our archives?

If you've been blogging for a while you might have hundreds of blog posts in your archives. How do you figure out which ones are worth updating?

A good place to start is by looking at your traffic stats. Posts that bring in the most traffic are a good place to begin. Updating these 'Evergreen' posts will ensure that new visitors to your blog get the best first impression (especially if these posts were from a year or more ago).


Ways To Upgrade Old Blog Posts


Graphics


By updating the graphics on an older post you instantly give it a fresh look. If you use visuals when sharing your posts on social media (which I hope you do), then this is an easy to share the same post again without your followers getting bored of the same old same old. e.g. they might have pinned your old graphic to a board on Pinterest. By giving them a new, fresh, image, they can pin it again to a different board and share your content again with their followers. 

Your branding may have changed since you did the original post too, so by updating the graphics you can make sure that your best posts have a consistent look. 

You might also want to think about adding additional graphics to the post e.g. if your post only has a horizontal image consider adding a vertical image too. Vertical images work better on Pinterest.

Broken Links


Any blog that has been going for a while is bound to have a broken link or two somewhere. 

Broken links are links that do not reach their intended destination. This could be because the page you linked to has been removed. When readers click on a broken link they are most likely to end up seeing a 404 error page. Too many broken links on your website will mean you lose credibility. 

Broken links also have a negative effect on your website ranking. 

Add Keywords


Keywords are incredibly important for SEO. Make sure you've added a meta description to the post, and used your keywords in your posts title and content. 

Reworking your posts title can be a great way to increase traffic to an older blog post. If your original post had a random title like "Recent Musings" it's not doing anything for your SEO. Change the title to something that includes your keywords and makes people want to read your post.

Additional Links


Since writing the original blog post you may have written more blog posts related to the topic. Add your newer links to the older blog post. A simple way to do this is by adding the text "You might also like: INSERT LINK HERE'.

Content


Typo's happen to the best of us. Run your old blog post through a spell checker or a site like Grammarly to make sure no mistakes got through. 

If you find that a lot of changes need to be made to the content (e.g. due to outdated information), then you might want to consider deleting the post and creating a new one instead. 

Want To Increase Your Blog Traffic? Ways To Upgrade Old Blog Posts



Looking for help with your blog? Struggling to come up with ideas, or need help with your branding, SEO, or website design? I can help! 



20 comments:
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  1. I definitely have some old blog posts that need updating. Thanks for sharing this!

    ReplyDelete
    Replies
    1. We often get so caught up working on new posts that we forget about the content we've already put out there. It can make a huge difference to traffic too.

      Delete
  2. Replies
    1. My pleasure. It's so easy to forget about posts once they've been published. Updating older posts can really help drive traffic to your blog though.

      Delete
  3. I never thought of any of these - thanx!

    ReplyDelete
    Replies
    1. A lot of bloggers don't think to update older blog posts. It can make a huge difference though so it's definitely worth the while doing it.

      Delete
  4. I'm slowly (very slowly) updating my old blog posts to match my new formatting on my blog. I share one old blog post (updated) a week to my social media platforms. Great idea to pin the new imaging to Pinterest too though!

    ReplyDelete
    Replies
    1. Thanks Bentley. It's a long, on-going progress to update older blog posts. It really helps with keeping branding consistent, as we all evolve over time. Great idea to do a weekly update and share it on social media.

      Delete
  5. I have a lot of updating to do and was just thinking about this the other day. What a timely post for me to read.

    ReplyDelete
  6. I've been doing this to old posts for a while. It's taking its time as I have over a thousand but it is slowly getting there. One of the things I've noticed since doing it is that my DA score went up too.

    ReplyDelete
    Replies
    1. I have the same issue. I've been blogging for years and so have a LOT of blog posts in my archives. My Domain Authority score improves with each update I do too. Quality content makes a big difference. All those little changing to improve each post don't go un-noticed.

      Delete
  7. These are some nifty things everyone must do on their blogs. Thank you!


    Gayathri @ Elgee Writes

    ReplyDelete
    Replies
    1. Glad you liked the post. Yes, updating older blog posts is a good idea for all bloggers for do on their blogs.

      Delete
  8. Great ideas. I should definitely do some of these for my blog.

    ReplyDelete
    Replies
    1. Thanks Allie. Let me know if you see a difference in your blog traffic and DA score once you've updated some of your posts.

      Delete

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