1. Keywords In Headlines
I've been going through my older blog posts and making notes about the keywords that should go with each piece of content. I've then gone on Google and done a content search for each and made notes from that too. I'll slowly be working my way through them all to improve my blog post titles. In most cases I'll be strengthening my SEO with the use of sub-headings.
2. Labels, Tags, and Descriptions
This is another time consuming task. I'm actually not too bad at adding labels to my blog posts so I've not spent much time on this part of the task.
Blog post descriptions however are a whole different story. I've discovered that some of my older posts didn't have the blog post description section filled out at all (blogger sin, I know). In my defense, it was back in my earlier blogging days and I didn't know any better back then.
I've also discovered that a lot of the time, although I was using the description section in blog posts, I wasn't including text that actually added to the SEO power of the blog post.
Needless to say, this part of the task is taking me ages.
3. The Blog Post
I have quite a lot of experience as a content writer, but realised through this challenge that some of my blog posts were a bit flat. I'm slowly making edits to bring them up to standard.
This is of course one of the big reasons for doing a blog audit challenge. Over time we get better at blogging, writing, editing, etc... We discover our writing style, and develop our brand.
4. The Comments Section
I've been going through the comment sections of my blog posts and was horrified to see there were a few comments that I hadn't replied to (I'm so sorry!). I've therefore been making sure all comments left have a reply.
I've also been looking into ways to increase engagement on my blog posts.
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