Blog Audit Challenge 2020: January Challenges | Jo Linsdell

Blog Audit Challenge 2020: January Challenges

Blog Audit Challenge 2020: January Challenges #BlogAuditChallenge2020

Blog Audit Challenge 2020

Welcome to the first month of challenges for the Blog Audit Challenge 2020!

Each month we'll concentrate on a different area of our blogs.

The Challenges:

January- Plan of action
February- Information pages
March- The trimmings
April- Design
May- SEO
June- Links
July- Quality content
August- Content gaps
September- Developing readership
October- Get social
November- Press and collaborations
December- Know your stats

Monthly link ups

In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups on the first Saturday of every month where participants can share their links and discuss their progress. 


January Challenges

Our focus for January is on strategy. Before we jump into updates, tactics, and the more technical SEO aspects of our challenge, we need to lay the ground work and create a plan of action. 

The January challenges will help give us direction and serve as inspiration for the following months.

The January challenges:

1. Create a mission statement for your blog

Sometimes we lose focus of what our blog is about. We drift from topic to topic and can lose sight of our main theme, and in some cases even the reason why we blog. 

Creating a mission statement for your blog will help you remember why you decided to start blogging and what you want your blog to offer it's readers. 

2. Do a SWOT analysis of your blog

If you want to improve your blog you need to look at it like a reader would. What are your blog's strengths and weaknesses? Now look at opportunities and threats. What tools could help you improve your blog? External things that could help you achieve your blogging goals? What external things could be stopping you from reaching your blogging goals?

3. Research

Research others in your niche and see where you can improve. What blogs do you like to read on a regular basis? What is it about them that keeps your interest/do you like/makes you visit? Build an inspiration list of things you could try out on your own blog.

4. Create a content schedule

When it comes to planning your content schedule you need to be realistic. Whilst you might love the idea of posting fresh content every day, or even multiple times a day, that might not be practical for the life style you lead. It's a LOT of work! Two or three posts a week might be more doable. Take into account your other obligations (job, kids, etc...) and work out how much time, and when, you'll have to work on your blog. Once you know that it's much easier to work out a content schedule.

From the above three points you should have a pretty good idea of the sort of content you want to be publishing on your blog. Now you know how many posts you're aiming for each week put the two together and try to work out a rough calendar for your blog (at least a month worth of posts). 

Task number 4 is particularly important as it will help give you an idea of what sort of things you need to work on within your older posts during the rest of the Blog Audit Challenge.

Free download

To make the tasks easier I've created a pdf that breaks it down. You can grab copies of all the extra materials for the Blog Audit Challenge 2020 for free here

You can grab copies of all the extra materials for the Blog Audit Challenge 2020 for free! #BlogAuditChallenge2020

Don't forget to promote your participation in the Blog Audit Challenge 2020 by using the following graphic in any blog posts you do connected with the challenge along with a link back to this site. 

Blog Audit Challenge 2020 hosted by @JoLinsdell at

Save the Date:

The monthly link up post for sharing your January progress will be on 1st February. The February challenges will be posted on 3rd February. 


  1. Replies
    1. Thanks Nadene ๐Ÿ˜Š I hope you'll join us for the challenge.

  2. Jo! How did you find this? I want to participate!

    1. I created it ๐Ÿ˜Š I hope you will join us. The more, the merrier!

  3. I so admire your thoughtful organizational skills - you rock!

  4. You are so wonderful. Thanks for creating.

    1. Aww thanks ๐Ÿ˜Š You're very welcome. I planned on doing all the things in this challenge for my own blog and it's always more fun with company.

  5. Replies
    1. Thanks. I hope you'll join us for the challenge.

  6. still working on my post for joining this challenge but that will be up by tonight.. and looking forward to making my blog a little better one month at a time! thank you Jo

    1. Awesome! Sรฒ happy you're doing the challenge ๐Ÿ˜€

  7. This is a very helpful plan, thank you! I have a general idea for all 4 points but I think I should be a lot more specific.

    1. I'm the same. I have a general idea, but want to get more specific.

  8. This is great. Definitely going to participate!

  9. This is a fantastic idea, Jo! I won't be able to participate this month but I'll definitely try to join up in February :)