Blog Audit Challenge 2020
Making our blogs better one month at a time!
With the start of a new year it's the perfect time to work on making your blog even better, and setting your goals for the coming months.
As we move forward in our blogging journey (I hope) we all improve. We get better at writing content, learn to leverage our SEO, and grow our skills with graphics, using keywords, reader engagement etc...
But what about our older content? The stuff we created before we grew and improved?
Too often we get so caught up with creating new content that we neglect (and full out forget) about our older content.
Enter the Blog Audit Challenge!
I did a Blog Audit Challenge back in 2018 and it proved to be a good idea. It was also fun to connect with other bloggers as we all worked on improving our blogs. This year I want to turn it into a challenge to make it even more of a community event.
You might also like: 60 Blog Post Ideas For Book Bloggers
So why do a blog audit?
1. Make sure you're legal
2. Make sure your brand is clear and consistent
3. Improve your ROI
4. Increase reader retention
5. Identify areas of improvement
6. Evaluate the quality of your blogs content
7. To check readability
There are of course, lots of other reasons for doing a blog audit but you get the idea. The general purpose is to improve your blog. Take a good blog and turn it into an awesome blog.
As you can image, this is a huge, on-going job. Unless you're a newish blogger you probably have a lot of content already published on your site. Updating years of blog posts is not going to be possible in a short frame of time.
With the Blog Audit Challenge I'm going to break it down into smaller monthly challenges you can do, and give you some tips and advice along the way.
Each month we'll concentrate on a different area of our blogs.
The Challenges:
January- Plan of action
February- Information pages
March- The trimmings
April- Design
May- SEO
June- Links
July- Quality content
August- Content gaps
September- Developing readership
October- Get social
November- Press and collaborations
December- Know your stats
Monthly link ups
In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups on the first Saturday of every month where participants can share their links and discuss their progress.
#BlogAuditChallenge2020
Want to join me?
Sign-up is easy! Simply write a blog post, tweet, Facebook or Instagram post announcing your participation and leave a link to it in the comments below!
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The January challenges will be posted this Friday!
Looking for inspiration for your book blog? Check out 101 Blog Post Ideas For Book Bloggers.




