Blog Audit Challenge 2020: August Challenges | Jo Linsdell

Blog Audit Challenge 2020: August Challenges

Blog Audit Challenge 2020: August Challenges #BlogAuditChallenge2020 @JoLinsdell

Blog Audit Challenge 2020

Welcome back for another month of challenges for the Blog Audit Challenge 2020!

I hope you did well with the July challenges. Remember to link up your progress reports on the 8th August in the Link Up. 

Each month we'll concentrate on a different area of our blogs.

Life is strange for most of us this year with Coronavirus, Lock-downs, etc... If you fall behind with the monthly tasks don't worry. Just catch up when you can. This challenge lasts the whole year. 

The Challenges:

January- Plan of action
FebruaryInformation pages
March- The trimmings
April- Design
May- SEO
June- Links
August- Content gaps
September- Developing readership
October- Get social
November- Press and collaborations
December- Know your stats

Monthly link ups

In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups on the first Saturday of every month where participants can share their links and discuss their progress. 


August Challenges

Our focus for August is on content gaps. 

We've already looked at our past and current blog content in previous months of this Blog Audit Challenge so we should now have a better idea of the type of blog content we want to produce and why. We've tidied up our older posts and strengthened our writing style, voice, and design. Now it's time to work on filling any content gaps.

A content gap is the difference between what a person is searching for and what they find online. It's the content that is missing from your blog. 

The August challenges:

1. Analyse your current content and look for content gaps

What blog posts are doing the best in terms of traffic and engagement? Is your blog missing additional blog posts that could add to those topics? When you worked on your plan of action for the January tasks you should have identified the direction you want to take your blog. What content are you missing that will help you get closer to your goals for your blog?

2. Visit other blogs in your niche and see what they offer that you don't

I love visiting other book bloggers sites to see what types of content they are producing. It's a great font of inspiration. 

You might also like: 108 Book Blogs To Follow

Just to be clear, I'm not suggesting stealing other people's content. That is a big no no. What I am saying is that if you come across a great blog post on another site on a topic that fits a content gap on your own blog, you can use it as inspiration to write your own unique view of the topic. 

For example, if a blogger did a blog post listing their "top 10 books of all time" you could do the same on your own blog. The books wouldn't be the same. The post would be in your own blogs style, and design. You just adapted the idea for the post. 

This can also be a great way to connect with other blogs in your niche because you can give that blogger a shout out in your post as being the inspiration behind your post. "I saw this blog post about .... on the and thought it was a great idea. Here's my take on the topic..." (This also does wonders for external link power that we looked at in the June Challenges).

By the end of the month you should have a good list of blog post ideas to fill your content gaps. 

Free downloads: You can grab copies of all the extra materials for the Blog Audit Challenge 2020 for free here

Save the Date!

The September challenges will be posted on 2nd September. The monthly link up post for sharing your August progress will be on 5th September. 

Blog Audit Challenge 2020: August Challenges #BlogAuditChallenge2020 @JoLinsdell

You might also like: Exploring CTA's: Different Types of Calls To Action To Use in Your Blog Posts

Don't forget to promote your participation in the Blog Audit Challenge 2020 by using the following graphic in any blog posts you do connected with the challenge along with a link back to this site. 

Blog Audit Challenge 2020 hosted by @JoLinsdell at


  1. Such an amazing ideas about blog audit challenges i will apply these changes, thanks for sharing.