Blog Audit Challenge 2020
Welcome back for another month of challenges for the Blog Audit Challenge 2020!
I hope you did well with the October challenges. Remember to link up your progress reports in the Link Up on the 7th November.
Each month we'll concentrate on a different area of our blogs.
Life is strange for most of us this year with Coronavirus, Lock-downs, etc... If you fall behind with the monthly tasks don't worry. Just catch up when you can. This challenge lasts the whole year.
The Challenges:
January- Plan of action
February- Information pages
March- The trimmings
April- Design
May- SEO
June- Links
July- Quality content
August- Content gaps
September- Developing readership
October- Get social
November- Press and collaborations
December- Know your stats
Monthly link ups
In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups on the first Saturday of every month where participants can share their links and discuss their progress.
#BlogAuditChallenge2020
November Challenges
Our focus for November is on Press and collaborations.
We've already done a lot of work towards this months challenge already during the previous months of the Blog Audit Challenge.
We've already done a lot of work towards this months challenge already during the previous months of the Blog Audit Challenge.
The November challenges:
1. Create a media kit for your blog.
This one file can save you tonnes of time and energy. A professional, up to date, media kit with all the important information about your blog and brand ready to share.
I already covered the topic of what a media kit is and why you need one in a previous post so I won't go into too many details about it here.
If you don't have one already now is the time to create one. If you do have one it's probably time for an update. Since I did my last update my stats have changed considerably. Hopefully yours have too.
2. Work on your Press page.
A great place to upload a copy of your media kit (make it available as a downloadable pdf for easy access) is on your press page.
Your press page is where you post any materials that could be useful for the media in general (this could be anyone from other bloggers who might want to include you in a feature to TV and radio). Fans will also enjoy using it to keep up with the latest information about you and your brand.
Items to consider:
- Your media kit
- Social media links
- Official photos and graphics (headshot, events, logo, etc...)
- Press releases
- Place you've been featured
3. Collaborations
In previous months of the Blog Audit Challenge we've touched on the importance of developing readership, building relationships, and being social with others in your niche. Now let's concentrate on leveraging those relationships.
I'm not surprised to see that a lot of the most viewed posts on my blog are ones where I joined forces with others. When you do a blog post that features other people those people drive traffic to the post. They share it on social media. They add the link to their own blogs.
Collaborations are also a great way to keep your content fresh and interesting for your readers. It introduces them to different points of view.
Collaborations isn't limited to you hosting others on your blog. It includes you being featured on other blogs too... and not only. Why not try some social collaborations too?
Task 1: Do a collaboration on your own blog.
This can be anything from hosting a guest post or interview, doing a feature post about someone/a business, including quotes from others within your blog post, or working together with another blogger to write a blog post together.
Collaborating on a blog post with others can be great fun. Do you and another blogger have different opinions about something? Do a post where you both share your views about it. Readers will get a much more rounded picture of the topic.
Task 2: Get someone to host you on their blog.
The type of content you do will depend on you and the host but it's a great way to reach a new audience, gives you a quality backlink for you site, and strengthens your brand. It's also good for the host as you will be promoting it and bringing new readers to their site.
Free downloads: You can grab copies of all the extra materials for the Blog Audit Challenge 2020 for free here.
Save the Date!
The December challenges will be posted on 2nd December. The monthly link up post for sharing your November progress will be on 5th December.
You might also like: Exploring CTA's: Different Types of Calls To Action To Use in Your Blog Posts
Don't forget to promote your participation in the Blog Audit Challenge 2020 by using the following graphic in any blog posts you do connected with the challenge along with a link back to this site.
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Jo Linsdell
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