Book Blogging in 2025 Survey
Book Blogger Survey Results and Statistics
For the past few years I've done an annual Book Blogging Survey to see what stats look like for book blogs.
I wanted to be able to offer and encourage more transparency about the statistics of book bloggers by trying to get a better idea about average book blogging statistics.
Here you can find the results for 2022, 2023 and 2024.
So, welcome to the Book Blogging in 2025 Survey Results!
As I did in previous years, I'll be comparing my findings with the results from past years to see if the same answers still apply in 2025.
You might also like: Easy Ways To Support Book Bloggers
Blogging Statistics in 2025
"Updating old content is the second best way to keep up with the blogging scene. The first is, of course, posting new content." - DemandSage
"More than 90% of global searches are conducted on Google." - Forbes
"Over 53% of all search results are organic, highlighting the importance of non-paid listings in driving website visibility and traffic." - Ahref
"97% of top-ranking Google pages include at least one image, highlighting the value of visuals in SEO." - SEO.AI
"71% of bloggers say that Search Engine Optimization is the most vital way to increase traffic to the blog." - DemandSage
A few of my own blogging stats
In order to be completely transparent with you all here's a few of my own statistics for this blog. To give you more context, although I started blogging back in 2006, I moved my blog to Blogger in 2012. "All time" is therefore from 2012 to date.
I should also point out that my blog is now a lifestyle blog and not exclusively limited to bookish content (although books remain my main topic).
All time views to blog: 4,265,726 views
All time most viewed post: Things That Should Be In Every Blog Post (published August 2021) with over 157K views.
Most viewed post so far from 2025: December 2024 Book Bloggers Round Up Post (published 3 January 2025) with 647 views.
Second most viewed book related post so far from 2025: First Line Fridays 17th January (published 17 January 2025) with 341 views.
Most viewed book review of all time: Evolving Elizah: Initiatum by CJ Hall (published 30 April 2021) with 8.4k views
Most viewed book review so far from 2025: Martin Luther King Jr. by Mary Nhin (published 5 February 2025) with 238 views
Most viewed book spotlight of all time: Pawnshop of Stolen Dreams by Victoria Williamson (published 9 June 2023) with 8.5k views
Most viewed book spotlight so far from 2025: Notorious Virtues by Alwyn Hamilton (published 2 April 2025) with 176 views.
Most viewed book tag of all time: I Love That Book's Show Tag (published 2 October 2018) with 9.45k views.
Most viewed book tag so far from 2025: I am the Reader Tag (published 8 July 2025) with 62 views.
Majority of blog traffic comes from: Google search.
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Book Blogging 2025 Survey
Now it's time to see how this years results match up with previous years.
I set up a thread of polls on my Twitter profile, just like I did in previous years, using the same four questions.
Book Blogging in 2025 Survey Results
How long have you been book blogging?
This year shows a slight increase in the percentage of new book blogs compared to last year 4% in 2024 (It was 4.1% in 2022 and 6.3% in 2023).
I'm happy to see that the 5-10 years category has had the highest percentage this year and that the over 10 years category has grown too. This is good news as it means a lot of those same book bloggers are still going. Experienced, dedicated book bloggers still sharing their love of reading!
How many page views do you get per month on average?
The highest percentage remains the less than 5K category (it was 64% in 2024). 5K-10K and 10K-20K have both increased, however, the over 20K category is less than last year (16% in 2024).
There are numerous reasons why you might experience a decrease in page views and whilst some; posting quality content, correct SEO, promotion etc... are things you'll need to work on others aren't caused by the blogger e.g. changes in search engine algorithms or evolving user behaviour.
On average, how many comments do you get on your blog each day?
0-5 86.4%
6-10 9.1%
11-20 0%
Over 20 4.5%
This continues to be one of the areas where the majority continues to struggle. The 0-5 category has consistently been the majority each year (88% in 2022, 87% in 2023 and 84% in 2024).
Where does most of your blog traffic come from?
Search engines 57.1%
Social media links 38.1%
Newsletter subscribers 0%
Other 4.8%
Search engines continue to be the highest source of traffic for book blogs with social media in second place again.
This is the second year in a row that Newsletters have got 0% (2% in 2022, 4.3% in 2023 and 0% in 2024). This could be an indication that Newsletters are no longer worth investing in.
The Other category (14.3% in 2022, 12.8% in 2023 and 5.9% in 2024) has also been reduced yet again.
If you know of other surveys offering statistics to do with book blogging please let me know about them in the comments section below.
Conclusion
I hope this survey has given you some valuable insight into the world of book blogging and sparked a few new thoughts along the way.
No matter where you are in your book blogging journey, know that you're not alone. Many of us face similar challenges, even those who’ve been at it for years. So if you’re feeling stuck or discouraged, hang in there.
Were any of the results surprising to you? How do you compare to the average book blogger based on these stats?
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