Book Blogging in 2024 Survey | Jo Linsdell

Book Blogging in 2024 Survey


Book Blogging in 2024 Survey

Book Blogging in 2024 Survey

Book Blogger Survey Results and Statistics

For the past few years I've done an annual Book Blogging Survey to see what stats look like for book blogs. 

I wanted to be able to offer and encourage more transparency about the statistics of book bloggers by trying to get a better idea about average book blogging statistics.

Here you can find the results for 2022 and 2023.

So, welcome to the Book Blogging in 2024 Survey Results! 

As I did last year, I'll be comparing my findings with the results from previous years to see if the same answers still apply in 2024.

You might also like: Easy Ways To Support Book Bloggers

Blogging Statistics in 2024

According to Demand Sage there are over 600 million active blogs globally that post around seven daily blog posts and 77% of internet users read blogs, which make up around 4.08 billion people globally.

OptinMonster reported that articles with images get 94% more views as opposed to those with no visuals.

Themeisle reported that the average number of comments per blog post is only 1.1.

According to Tech Report research has shown that updating old content is very useful. More than 70% of bloggers regularly do that. Bloggers who always update old content are two times more likely to see positive outcomes.

A few of my own blogging stats

In order to be completely transparent with you all here's a few of my own statistics for this blog. To give you more context, although I started blogging back in 2006, I moved my blog to Blogger in 2012. "All time" is therefore from 2012 to date. 

I should also point out that my blog is now a lifestyle blog and not exclusively limited to bookish content (although books remain my main topic). 

All time views to blog: 2,032,880

All time most viewed post: Things That Should Be In Every Blog Post (published August 2021) with 144,000 views.

Most viewed post so far from 2024: How to Start Decluttering Your Home (published 10 January 2024) with  10,337 views. 

Most viewed book related post so far from 2024: Book Spotlight: War of the Winds by Victoria Williamson (published 9 January 2024) with  9,217 views. Second most viewed book related post so far from 2024: My Net Galley TBR (published 11 January 2024) with 8,436 views.

Most viewed book review of all time: Evolving Elizah: Initiatum by CJ Hall (published 30 April 2021) with 3.97k views

Most viewed book review so far from 2024: The Djinn's Apple by Djamila Morani (published 8 March 2024) with 599 views

Most viewed book spotlight of all time: Kate in Waiting by Becky Albertalli (published 26 April 2021) with 4.1k views

Most viewed book spotlight so far from 2024: War of the Winds by Victoria Williamson (published 9 January 2024) with  9,217 views.

Most viewed book tag of all time: I Love That Book's Show Tag (published 2 October 2018) with 9.45k views.

Most viewed book tag so far from 2024: The Super Easy Rainbow Book Tag (published  10 April 2024) with 135  views.

Majority of blog traffic comes from: Google search.

You might also like: Common Problems Book Bloggers Have and How To Solve Them

Book Blogging 2024 Survey

Now it's time to see how this years results match up with previous years. 

I set up a thread of polls on my Twitter profile, just like I did in previous years, using the same four questions.

Book Blogging in 2024 Survey Results

How long have you been book blogging?

Less than a year 4% 
1-5 years 32% 
5-10 years 44% 
Over 10 years 20%

This year has the lowest percentage of new book blogs compared to previous years (4.1% in 2022 and 6.3% in 2023). I hope this is because the number of people who participated is lower this year and it because people aren't joining the book blogging community. 

1-5 years has had the highest percentage in each of the previous years (60.8% in 2022 and 47.9% in 2023) so this is the first time there's been a shift to 5-10 as the majority. This is good news as it means a lot of those same book bloggers are still going.

It's great to see such a high amount now in the Over 10 years category. Experienced, dedicated book bloggers still sharing their love of reading. 

How many page views do you get per month on average?

Less than 5K 64% 
5K-10K 12% 
10K-20K 8% 
Over 20K 16%

Although the majority of book bloggers are still in the less than 5K category, it's great to see that the Over 20K category has increased so much especially considering the number of votes this year was less than previous years. This is a great indicator that readership of book blogs is growing considerably. In 2023 only 2.2% had over 20K.

On average, how many comments do you get on your blog each day?

0-5 84% 

6-10 12% 

11-20 4% 

Over 20 0%

This continues to be one of the areas where the majority continues to struggle. The 0-5 category has consistently been the majority each year (88% in 2022 and 87% in 2023).  

Where does most of your blog traffic come from?

Search engines 58.8% 

Social media links 35.3% 

Newsletter subscribers 0% 

Other 5.9%

Search engines continue to be the highest source of traffic for book blogs with social media in second place again. 

This is the first year that Newsletters have got 0% (2% in 2022 and 4.3% in 2023). This could be an indication that Newsletters are no longer worth investing in. 

The Other category (14.3% in 2022 and 12.8% in 2023) has also reduced. 

If you know of other surveys offering statistics to do with book blogging please let me know about them in the comments section below. 


I hope this survey has offered some valuable insight into book blogging statistics and given you some food for thought. 

We're all at different points in our book blogging journey and a lot of us are struggling with the same problems... even those of us that have been doing it for years. Don't get discouraged. 

Did any of these results surprise you? Where do you stand in regards to the book blogging average for these stats? 

Book Blogging in 2024 Survey

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  1. always interesting! 🙌 Thanks for compiling and sharing! ~Carol @ ReadingLadies

    1. My pleasure Carol. It's interesting to see how things change from year to year. I think it's important for all of us to be more transparent about our stats. It shouldn't be a taboo. I hope it helps other bloggers realise that we all struggle with things like engagement. A lot of newer bloggers give up too early on because they get discouraged by stuff like that.