Quick Tips: Bringing you tips, tricks, and strategies in bite-sized format to help you build your author brand, and market your books.
This weeks "Quick Tip" is to add a photo to your business card.
Think about it, you give out your business card during events. Hopefully you'll have had the chance to exchange a few words with the person you're giving it to. This has probably happened to them a hundred times over throughout the event with others giving them their business cards too.
Now fast forward to day, week, or month, later. What are the chances of them remembering your name? Chances are slim. They go through the pile of business cards they collected and find yours. They remember you because your photo is on the card. That's right, they remember your face. Much more likely than just your name.
Do you have your photo on your business card?
For more Quick Tips, and other video content subscribe to my channel at https://www.youtube.com/user/jolinsdell
Do you have your photo on your business card?
For more Quick Tips, and other video content subscribe to my channel at https://www.youtube.com/user/jolinsdell
author branding
authors
book marketing
business cards
Jo Linsdell
marketing strategies
marketing tips
Quick tip
quick tips
Quick Tips for Authors
tips
video
Writers
11 comments
OMG what a brilliant Idea, Seriously i never thought to do that. I use the Logo rather than the Image. I actually never remember the faces to the names myself ad I scratch my head thinking who is thins & they probably think the same when I call them :) Thanks Jo for this super tip!
ReplyDeleteGlad you like it Julie :) I'm terrible with names, always have been, faces however I tend to remember. Just made sense to me to use both on my business cards. Really makes a difference.
DeleteThis is a great advice! It won't work for anybody, though, I think. I make jewelry and I prefer people to remember what I make rather than remember my face, so I have one of my signature pieces as a picture on my business card.
ReplyDeleteThanks for taking the time to comment Natalia. In your case highlighting a signature piece of your jewellery makes sense. If it's a very unique piece it could have the same effect in helping jog the persons mind into remembering you. For people in my line of work, having their face on their business card can be a big game changer.
DeleteBrilliant idea! Many corporations do this but very few small business owners. I have to admit that I have a very hard time remembering names but am great at remembering their stories. Having a picture to link with the story would help me tremendously.
ReplyDeleteThanks Alice. I'm definitely more of a faces person than a names person too ;)
DeleteI know "back in the day" it was a luxury to have your photo on your business card. Having a photo was tons extra, but now it's just crazy not to showcase your face. :-P Great tip and reminder chica!! =D
ReplyDeleteThanks Jessica. I know what you mean. Social media has taught us the importance of visual content and yet so many people forget the benefits of it offline too. A picture is worth a thousand words... or at least better for helping remember the person than just their name ;)
DeleteThanks Jessica. I know what you mean. Social media has taught us the importance of visual content and yet so many people forget the benefits of it offline too. A picture is worth a thousand words... or at least better for helping remember the person than just their name ;)
DeleteGreat idea. When I do my next round of cards, it is what I will do. Connecting a name with a face is how my brain works, so doing it for others is kind to them and helpful to my business being connected to me. Thank you!
ReplyDeleteYou're welcome Kristen. Glad it was helpful. That's how my brain works and so figure there are lots of others out there who are the same ;)
Delete