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Wednesday, 24 April 2019

Want To Increase Your Blog Traffic? Ways To Upgrade Old Blog Posts

Want To Increase Your Blog Traffic? Ways To Upgrade Old Blog Posts


As bloggers our main focus is on creating new content for our blogs, but what about those older posts from our archives?

If you've been blogging for a while you might have hundreds of blog posts in your archives. How do you figure out which ones are worth updating?

A good place to start is by looking at your traffic stats. Posts that bring in the most traffic are a good place to begin. Updating these 'Evergreen' posts will ensure that new visitors to your blog get the best first impression (especially if these posts were from a year or more ago).


Ways To Upgrade Old Blog Posts


Graphics


By updating the graphics on an older post you instantly give it a fresh look. If you use visuals when sharing your posts on social media (which I hope you do), then this is an easy to share the same post again without your followers getting bored of the same old same old. e.g. they might have pinned your old graphic to a board on Pinterest. By giving them a new, fresh, image, they can pin it again to a different board and share your content again with their followers. 

Your branding may have changed since you did the original post too, so by updating the graphics you can make sure that your best posts have a consistent look. 

You might also want to think about adding additional graphics to the post e.g. if your post only has a horizontal image consider adding a vertical image too. Vertical images work better on Pinterest.

Broken Links


Any blog that has been going for a while is bound to have a broken link or two somewhere. 

Broken links are links that do not reach their intended destination. This could be because the page you linked to has been removed. When readers click on a broken link they are most likely to end up seeing a 404 error page. Too many broken links on your website will mean you lose credibility. 

Broken links also have a negative effect on your website ranking. 

Add Keywords


Keywords are incredibly important for SEO. Make sure you've added a meta description to the post, and used your keywords in your posts title and content. 

Reworking your posts title can be a great way to increase traffic to an older blog post. If your original post had a random title like "Recent Musings" it's not doing anything for your SEO. Change the title to something that includes your keywords and makes people want to read your post.

Additional Links


Since writing the original blog post you may have written more blog posts related to the topic. Add your newer links to the older blog post. A simple way to do this is by adding the text "You might also like: INSERT LINK HERE'.

Content


Typo's happen to the best of us. Run your old blog post through a spell checker or a site like Grammarly to make sure no mistakes got through. 

If you find that a lot of changes need to be made to the content (e.g. due to outdated information), then you might want to consider deleting the post and creating a new one instead. 

Want To Increase Your Blog Traffic? Ways To Upgrade Old Blog Posts



Looking for help with your blog? Struggling to come up with ideas, or need help with your branding, SEO, or website design? I can help! 



Monday, 22 April 2019

Why I Love Book Depository: 5 Reasons Why You Will Too

Why I Love Book Depository: 5 Reasons Why You Will Too


Before we jump into today's post I need to let you know that I'm an affiliate for Book Depository which means I'll earn a small compensation if you buy though the links in the post. That said, I'd be doing this post even if I wasn't an affiliate for them because Book Depository is awesome! 

What is Book Depository?

This is what they have to say about themselves:

Book Depository (bookdepository.com) is a leading international book retailer with a unique offer -- over 20 million books and free delivery worldwide (with no minimum spend).
We ship thousands of books every day from our fulfillment centres in Gloucester, United Kingdom, and Melbourne, Australia, to more than 130 countries across the world -- displaying prices in 26 different local currencies.
Our vision is to provide “All Books Available to All” by improving selection, access and affordability of books.
Book Depository was acquired by Amazon in 2011. 

Why I Love Book Depository


1. Free shipping worldwide


Book Depository offers FREE international shipping. Now I'm pretty sure that is a plus for anyone but for people like me that live in countries where English language books are limited, and often expensive, it's a HUGE bonus. 

I recently went to one of the big name bookstores here in Rome and found a book from my wish list. I found the same book on Book Depository for much less.



2. Fast Delivery


Book Depository also has one of the best delivery services I've ever come across. Not only is it free, it's fast too! 

The Italian postal system is not great. In fact, to be completely honest with you, it sucks... big time. Despite this, Book Depository always manages to get my orders delivered to me in a matter of days. 

Even when I placed an order on 12th December for The Snowman, the book arrived in time for Christmas. My kids love reading along with the audio CD included with the book. Italian postal system + Christmas and it got here on time. That's as close to a miracle at you can get! 

The books are always well packaged and in perfect condition. 

3. Bookmarks


With my recent orders Book Depository have gifted me some free bookmarks too as an added bonus. 

I'm looking forward to seeing what ones I get with my next orders. I collect bookmarks so this is a lovely extra for me. 

4. Great Selection of Books


With over 20 million books available on site there's plenty to suit everyone's reading tastes. 

They have a great selection of books available for pre-order too.

5. Affiliate Program


As I mentioned at the start of this post, Book Depository has an affiliate program. This is great news for book bloggers as it means we can earn a little commission on the books we post about. 

When you sign up you get an affiliate link. Mine is https://www.bookdepository.com/?a_aid=JoLinsdell. Whenever someone buys a book by using your affiliate link you get a commission. 

Why I Love Book Depository: 5 Reasons Why You Will Too

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Friday, 19 April 2019

Series I'm Obsessed With: Me Before You by Jojo Moyes



Book Series I'm Obsessed With: Me Before You by Jojo Moyes


I recently talked about my book obsession with the Percy Jackson series by Rick Riordan. This week I'm sharing my love for the Me Before You series by Jojo Moyes. 

Warning some small spoilers ahead for those of you that haven't read the series yet.

Reasons Why I love the Me Before You series:



1) All the feels


This series ripped out my heart and stomped all over it, but at the same time made me laugh, made me think about life, and had me screaming at the pages. It was a roller-coaster of emotion all the way through.

2) Great characters



This series had a colourful cast of characters, each bringing their own something to the story. 



Each one of them seemed real. They were complete characters, quirks and all. 



3) Thought provoking

This is definitely a series that makes you think. It'll have you questioning your beliefs, and wondering what you would do if you were ever in the same situations. 

This series deals with some heavy topics, but it does so beautifully. It had me wanting to hate Will but at the same time feeling sorry for him and understanding why he did what he did.

Louisa has to make some big decisions as she goes through her journey of self discovery. It really made me think more about my own life and what I want to do. 

This is a series that stays with you long after you've finished reading it. 


Favourite characters:

Louisa Clark - The protagonist of the series that I couldn't help but fall in love with. Lou is a simple girl that grows so much, and on so many levels, throughout the series. I also loved her colourful, sense of style. 


Ambulance Sam - Can anyone say fictional crush? Sam is awesome. Good looking, kind, patient, caring, understanding... this man is the whole package. He did lose points briefly in Still Me but regained his yummy status back by the end. 

Camilla Traynor- I loved seeing the different sides of her character as the series progressed. At first she came across as cold and uncaring but her real character comes out slowly as the story moves forward. 


Some of My Favourite Quotes:

“You only get one life. It's actually your duty to live it as fully as possible.” - Me Before You

“Some mistakes... Just have greater consequences than others. But you don't have to let the result of one mistake be the thing that defines you. You, Clark, have the choice not to let that happen.” 
- Me Before You

“I will never, ever regret the things I've done. Because most days, all you have are places in your memory that you can go to.” 
- Me Before You

“You are scored on my heart,Clark. You were from the first day you walked in,with your ridiculous clothes and your complete inability to ever hide a single thing you felt.” 
- Me Before You

“The thing about being catapulted into a whole new life--or at least, shoved up so hard against someone else's life that you might as well have your face pressed against their window--is that it forces you to rethink your idea of who you are. Or how you might seem to other people.” - Me Before You

“You learn to live with it, with them. Because they do stay with you, even if they’re not living, breathing people any more. It’s not the same crushing grief you felt at first, the kind that swamps you, and makes you want to cry in the wrong places, and get irrationally angry with all the idiots who are still alive when the person you love is dead. It’s just something you learn to accommodate. Like adapting around a hole. I don’t know. It’s like you become … a doughnut instead of a bun” - After You

“Books are what teach you about life. Books teach you empathy. But you can’t buy books if you barely got enough to make rent. So that library is a vital resource! You shut a library, Louisa, you don’t just shut down a building, you shut down hope.” - Still Me

“There is a great consolation in simply doing something you love.” - Still Me

“Know first who you are and then adore yourself accordingly.” - Still Me


My reviews of the books:

Me Before You

After You

Still Me

Have you read this series? Who were your favourite characters? 

Not read them yet? Grab your copies here:







Book Series I'm Obsessed With: Me Before You by Jojo Moyes


You might also like: Book VS Film: Me Before You

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Wednesday, 17 April 2019

Book vs Film: Me Before You


If you've been following my blog posts you'll know that I loved the whole Me Before You series of books. 

In case you missed them you can find my book reviews of each book here: Me Before You, After You, and Still Me.

When I had just finished reading the first book, Me Before You, they showed the film version on the TV. Obviously I had to watch it. 

Book VS Film


Watch the video to see what I thought of the film adaption of what has become one of my favourite books. 

 

The film of Me Before You was directed by Thea Sharrock and won the 43rd People's Choice Awards for Favourite Dramatic Movie in 2016

The cast:

Louisa Clark: Emilia Clarke

William Traynor: Sam Claflin

Camilla Traynor: Janet McTeer (in my opinion the the best casting choice of all the characters)

Stephen Traynor: Charles Dance

Katrina Clark: Jenna Coleman

Patrick: Matthew Lewis

Nathan Steve Peacocke 


Book vs Film: Me Before You




I'd love to hear what you thought of the Me Before You book series and the film adaption. Which characters do you think were cast well? What did they get right/wrong in the film adaption in your opinion?

Enjoy this post? Feel free to share on social media by using the super-easy share buttons below.

Monday, 15 April 2019

Book Review: Still Me by Jojo Moyes

Book Review: Still Me by Jojo Moyes

Why I loved Still Me by Jojo Moyes



You can find my reviews of the previous books in this series here: 








Book Review: Still Me by Jojo Moyes
Louisa Clark arrives in New York ready to start a new life, confident that she can embrace this new adventure and keep her relationship with Ambulance Sam alive across several thousand miles. She has been hired by the superrich Gopniks—Leonard and his unhappy, much younger second wife, Agnes—and finds herself amid a never-ending array of household staff and hangers-on. But Lou is determined to get the most out of the experience and throws herself into her job and this very privileged New York life. 


As Lou tries to keep the two sides of her world together, she finds herself carrying secrets—not all her own—that cause a catastrophic change in her circumstances. And when matters come to a head, she has to ask herself Who is Louisa Clark? And how do you reconcile a heart that lives in two places?






Some of my favourite quotes:


“Books are what teach you about life. Books teach you empathy. But you can’t buy books if you barely got enough to make rent. So that library is a vital resource! You shut a library, Louisa, you don’t just shut down a building, you shut down hope.” 

“I had a choice. I was Louisa Clark from New York or Louisa Clark from Stortfold. Or there might be a whole other Louisa I hadn’t yet met. The key was making sure that anyone you allowed to walk beside you didn’t get to decide which you were, and pin you down like a butterfly in a case. The key was to know that you could always somehow find a way to reinvent yourself again.” 

“I thought about how you’re shaped so much by the people who surround you, and how careful you have to be in choosing them for this exact reason, and then I thought, despite all that, in the end maybe you have to lose them all in order to truly find yourself.” 

“There is a great consolation in simply doing something you love.” 

“It's almost impossible to feel crap after eating a really great spaghetti bolognese.” 

“I felt something rise inside me then, a feeling of joy and anticipation so great that it seemed as if this world had briefly stopped turning, like there was just me and the universe and a million good things that could happen if you only hung on in there.” 






Book Review: Still Me by Jojo Moyes


Are you a book blogger? Join the Bookish Blog Hops group on Facebook to connect with other book bloggers. A great community offering support and events to help you grow traffic to your book blog and generate more brand awareness.


Friday, 12 April 2019

Mock Up Websites: Free Sites For Creating Great Mock Ups

Mock Up Websites: Free Sites For Creating Great Mock Ups

Mock Up Websites


Mock ups are a great tool for creating graphic content for your blog or for your social media posts. 

Images go down well. 

In blog posts images help break up the text, and add more interest to the article. Adding an image to your blog posts also gives readers something they can pin to their Pinterest boards. 

You might decide to use a mock up like I did in this interview with book blogger Megan from Ginger Mom and the Kindle Quest where I used it to showcase the blog I was featuring in the post. 

Or you might want to use them in a more subtle way like I do in the blog posts for Promo Day where they feature as a background to the graphics. Check out this example of the post 2019 Webinar: Book Blogging 101 with Jo Linsdell

On social media, posts with images tend to stand out more than just plain text on the newsfeeds. Mock ups are a good way to create easy graphics for sharing. 

On some mock up sites you can upload the images you want to use from your computer. On others you can insert the url of the webpage you want to feature on the mock up screen and it will automatically create the image for you.

There are plenty of different types of mock ups available. You can find mock ups for computers, laptops, ipads, tablets, smartphones, and even book covers and more.

Whilst there are a lot of sites that offer an endless variety of options at a variety of price ranges, there are plenty of sites that offer some free mock ups too.

Check out these 8 free sites for creating great mock ups:










To get even more use out of your mock ups you can upload the images to graphic creation sites like www.Canva.com and edit them into branded graphics by adding your logo to the image, adding overlays, or text. The possibilities are endless!



Mock Up Websites: Free Sites For Creating Great Mock Ups

Want to discuss more ideas for marketing and branding? 


Wednesday, 10 April 2019

Exploring CTA's: Different Types of Calls To Action To Use in Your Blog Posts

Exploring CTA's: Different types of Calls To Action To Use in Your Blog Posts

Exploring CTA's


Effective Call's To Action, or CTA's, guide your visitors to take action. This makes them a super important element both on websites and blogs, and on social media. 

Whenever you put together a post you should have a why. What is your reason for posting it? What action do you want people to take when they read it? 

That's your CTA.

Different Types of Calls To Action To Use in Your Blog Posts


Lead Generation- If you're blogging for business your main goal is to turn  your visitors into leads. You're after paying customers/clients. An example of this kind of CTA is the one I use at the end of this post for my coaching services.

Form Submission- I have an example of this type of CTA in the footer of my website. It's an invite to follow my blog posts. In this case the CTA is to "Subscribe Now". Visitors insert their name and email address in the form and get my future blog posts delivered to them. This particular type of CTA is a great way to keep potential leads in the loop. 

"More" Buttons- I have a lot of these on my homepage. These CTA's are great for when you offer a short teaser and want people to click through to "Find Out More". A lot of blogs use this type of call to action on their homepage. Variations include; read more, learn more, find out more, etc... This is a great way to make sure the individual post gets credited with it's own traffic and not just the homepage. 


Social Sharing- This is one of the easiest CTA's. Social media is a powerful tool for spreading the word about your content, products, and services. Adding social share buttons to your blog offers visitors a low commitment way to engage with your brand. 

Lead Nurturing- This is the process of developing relationships with visitors and turning them from potential leads to paying customers by offering them something to entice them. Examples of this type of call to action could be a free download or free trial. 

The Closer- This is your hard sales pitch. This type of CTA calls for immediate action e.g. "Buy Now" 

When it comes to CTA's it's best not to over do it. A cluttered blog will not get results. Instead it's best to focus on just a few, clear, call's to action per page. 

Keep it simple and to the point. Be as specific as possible. 

Also think about the placement of your CTA's. Depending on the type of CTA you might want to position it in a different location of your website. Homepage, footer, end of blog post, mid blog post, side bar...

You might also want to experiment with different formats for your CTA's e.g. text, button, graphic, etc...

What types of CTA's do you find get the best results on your own blog? 



Exploring CTA's: Different types of Calls To Action To Use in Your Blog Posts

Looking for help with your blog? Struggling to come up with ideas, or need help with your branding, SEO, or website design? I can help! 


Monday, 8 April 2019

Book Review: After You by Jojo Moyes

Book Review: After You by Jojo Moyes

What I Loved About After You by Jojo Moyes

You can see my review for Me Before You here.


Book Review: After You by Jojo Moyes“You’re going to feel uncomfortable in your new world for a bit. But I hope you feel a bit exhilarated too. Live boldly. Push yourself. Don’t settle. Just live well. Just live. Love, Will.”
 

How do you move on after losing the person you loved? How do you build a life worth living?

Louisa Clark is no longer just an ordinary girl living an ordinary life. After the transformative six months spent with Will Traynor, she is struggling without him. When an extraordinary accident forces Lou to return home to her family, she can’t help but feel she’s right back where she started.
Her body heals, but Lou herself knows that she needs to be kick-started back to life. Which is how she ends up in a church basement with the members of the Moving On support group, who share insights, laughter, frustrations, and terrible cookies. They will also lead her to the strong, capable Sam Fielding—the paramedic, whose business is life and death, and the one man who might be able to understand her. Then a figure from Will’s past appears and hijacks all her plans, propelling her into a very different future. . . .

For Lou Clark, life after Will Traynor means learning to fall in love again, with all the risks that brings. But here Jojo Moyes gives us two families, as real as our own, whose joys and sorrows will touch you deeply, and where both changes and surprises await.



Some of My Favourite Quotes:

“I loved a man who had opened up a world to me but hadn’t loved me enough to stay in it.” 

“The only way to avoid being left behind was to start moving.” 


“You learn to live with it, with them. Because they do stay with you, even if they’re not living, breathing people any more.It’s not the same crushing grief you felt at first, the kind that swamps you, and makes you want to cry in the wrong places, and get irrationally angry with all the idiots who are still alive when the person you love is dead.It’s just something you learn to accommodate.
Like adapting around a hole. I don’t know. It’s like you become … a doughnut instead of a bun” 


“I think people get bored of grief,” said Natasha. “It’s like you’re allowed some unspoken allotted time—six months maybe—and then they get faintly irritated that you’re not ‘better,’ like you’re being self-indulgent hanging on to your unhappiness.” 

“I swallowed. “Mum, you’re not going to get divorced, are you?” Her eyes shot open. “Divorced? I’m a good Catholic girl, Louisa. We don’t divorce. We just make our men suffer for all eternity.” She waited just for a moment, and then she started to laugh.” 

“Our eyes locked. And in that moment everything shifted. I saw what I had really done. I saw that I could be somebody’s center, his reason for staying. I saw that I could be enough.” 



Book Review: After You by Jojo Moyes


Are you a book blogger? Join the Bookish Blog Hops group on Facebook to connect with other book bloggers. A great community offering support and events to help you grow traffic to your book blog and generate more brand awareness.

Sunday, 7 April 2019

Book Spotlight: After the Green Withered by Kristin Ward


Book Spotlight: After the Green Withered by Kristin Ward #thewritereads #ultimateblogtours #afterthegreenwithered


Today I'm taking part in a virtual book tour organised by The Write Reads for the book After the Green Withered by author Kristin Ward.

Let me start off by telling you a bit about the author.

Kristin Ward has loved writing since middle school but took thirty years to do something serious about it. The result is her Best Indie Book Award-winning novel, After the Green Withered, followed by the sequel, Burden of Truth. She lives in a small town in Connecticut with her husband, three sons, and many furry and feathered friends. A SciFi geek to the core, she is fueled by dark chocolate and coffee and can be heard quoting eighties movies on a regular basis.

Book Spotlight: After the Green Withered by Kristin Ward #thewritereads #ultimateblogtours #afterthegreenwithered
And now on to the book. 

Check out the blurb for After the Green Withered:

They tell me the country looked different back then.

They talk of open borders and flowing rivers.

They say the world was green.

But drought swept across the globe and the United States of the past disappeared under a burning sky. 

Enora Byrnes lives in the aftermath, a barren world where water has become the global currency. In a life dominated by duty to family and community, Enora is offered a role within an entity that controls everything from water credits to borders. But it becomes clear that not all is as it seems. From the wasted confines of her small town to the bowels of a hidden city, Enora will uncover buried secrets that hide an unthinkable reality. 

As truth reveals the brutal face of what she has become, she must ask herself: how far will she go to retain her humanity?


You can find out more about the author and her books here:

Kristin Ward Twitter: http://twitter.com/YA_Author


After the Green Withered purchase links:


Book Spotlight: After the Green Withered by Kristin Ward #thewritereads #ultimateblogtours #afterthegreenwithered



Book Spotlight: After the Green Withered by Kristin Ward #thewritereads #ultimateblogtours #afterthegreenwithered


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