How to Make Your Blog More Accessible to All Readers | Jo Linsdell

How to Make Your Blog More Accessible to All Readers

 

How to Make Your Blog More Accessible to All Readers

How to Make Your Blog More Accessible to All Readers

In today’s digital world, accessibility isn’t just a nice-to-have — it’s essential. As bloggers, we have a responsibility to ensure our content can be enjoyed by everyone, including people with disabilities, neurodivergent readers, and those using assistive technologies.

Whether you're just starting out or have been blogging for years, this guide will walk you through practical steps to make your blog more accessible, inclusive, and user-friendly.


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“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” – Brian Clark


Why Accessibility Matters in Blogging

According to the World Health Organization, over 1 billion people live with some form of disability. That’s a significant portion of your potential audience. An accessible blog isn’t only ethical — it’s good for SEO, increases engagement, and widens your reach.

1. Use Clear, Readable Fonts

Avoid fancy, decorative fonts that are difficult to read. Instead, use simple, sans-serif fonts like Arial, Verdana or Open Sans. Maintain a minimum font size of 16px to ensure readability on all devices.

Tip: Use high-contrast colours — such as dark text on a light background — to help users with visual impairments or dyslexia.

2. Structure Your Content with Proper Headings

Use heading tags (<h1>, <h2>, <h3>, etc.) to break your content into clear, logical sections. This helps screen readers navigate your content and improves SEO.

  • Use only one <h1> tag per page (usually your post title)

  • Organise subtopics with <h2> and <h3> tags

  • Avoid using bold text as a substitute for headings

3. Add Alt Text to All Images

Every image on your blog should include descriptive alt text. This helps blind or visually impaired users understand what the image is about using screen readers.

Example:
Instead of: alt="photo"
Try: alt="A woman sitting at a laptop writing a blog post"

Bonus: Alt text also helps your images appear in Google Image search, improving your SEO.

4. Use Descriptive Links

Avoid vague phrases like “Click here” or “Read more.” Instead, use descriptive anchor text that clearly explains where the link will take the reader.

E.g. Download our free blogging checklist and not Click here for checklist

5. Include Captions and Transcripts for Multimedia

If your blog includes videos or audio content (like a podcast episode), always provide:

  • Captions for videos

  • Transcripts for audio content

This benefits users who are deaf or hard of hearing, as well as those who prefer to read rather than listen.

6. Avoid Flashing or Moving Content

Avoid animations, pop-ups, or flashing images that can be distracting — or in some cases, trigger seizures or migraines. If you must use motion or video, provide a clear pause or stop button.

7. Use Plain English Wherever Possible

Accessibility isn’t just about technology. It’s also about language. Write in plain, clear English. Avoid jargon or overly complex language unless necessary — and if you must use it, explain what it means.

Short sentences, bullet points, and plenty of white space also make your content easier to digest.

Final Thoughts: Accessibility Is an Ongoing Practice

Making your blog more accessible doesn’t have to be overwhelming. Even small changes can make a big difference for readers who rely on assistive technology or face barriers when browsing the web.

By embracing inclusive blogging practices, you’re not just improving your site — you’re showing that your content is for everyone.

Have You Made Your Blog More Accessible?

If you’ve implemented any of these tips — or discovered others that work — let me know in the comments. Let’s make the blogging world more inclusive, one post at a time.


How to Make Your Blog More Accessible to All Readers



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