Backlinks: What, How and Why | Jo Linsdell

Backlinks: What, How and Why


Backlinks: What, How and Why


Backlinks: What, How and Why

Disclosure: The FTC Disclosure Provision is a law that requires influencers to disclose when they are being paid to promote a product or service. So please know that if I'm not making money through affiliate links/sponsored content on the post you're currently reading, it's an oversight on my part and will be corrected soon. Read the full disclosure about all the legal stuff here.

Backlinks, also known as inbound links, are an important part of blogging and can make a huge difference in the success of your blog.

For this post we'll be taking a closer look at everything you need to know about backlinks; What they are, how to get them, and why they are important for your blog. 

What are backlinks?

To put it simply, backlinks are created when one website links to another website. 

If you include a link to my website on your blog you are giving me a backlink. When I include a link to your blog in one of my blog posts e.g. in my monthly book bloggers round up post, I'm giving you a backlink.

Types of backlinks

There are two types of backlink; Do-Follow and No-Follow.

Do-Follow backlinks

Do-Follow backlinks can be crawled and therefore have a much higher impact on SEo and your DA score. These are the best backlinks as they essentially mean the website is vouching for your content. 

No-Follow backlinks

No-Follow backlinks are when a website mentions your website but doesn't vouch for your content. 

Sponsored posts, affiliate links and any other paid links are usually marked No-Follow. The same for social media links.

No-Follow backlinks have less impact on SEO but are still valuable as they can generate traffic to your website. 

How to Get backlinks for your blog

Both Do-Follow and No-Follow backlinks can be acquired organically over time by creating quality content and using good SEO practices on your blog.

How to actively acquire backlinks

The best way to get backlinks to your website is to actively search for them. Never buy backlinks though!

Pitch link placement - This is when you contact other bloggers to pitch them one of your links (not paid). You basically ask them if they would be interested in including a link to your blog post in one of theirs. 

Guest posting - When you guest post on another bloggers website they will usually include a link to your website in the post. 

Be a podcast guest - Podcasts and internet radio also usually include links to the websites of their guests. You can also get extra backlinks through PR from news sites. 

Online Directories - Add your website to high-quality online directories.

Be active online - Having an active online presence can really pay off. People are more likely to include backlinks for others they have built a relationship with. 

By being active online you also makes your content easier to discover. 

Why backlinks are important

Backlinks can have a huge impact on your blog. The quality and quantity of your backlinks can help you rank higher in search engines results and improve your DA Score. 

When high-authority websites link to your content it demonstrates to search engines that your blog has authority. The higher quality backlinks you have, the higher you can rank in search engine results. 

Backlinks What, How and Why