Blogging
How Much To Charge for a Sponsored Post
Disclosure: The FTC Disclosure Provision is a law that requires influencers to disclose when they are being paid to promote a product or service. So please know that if I'm not making money through affiliate links/sponsored content on the post you're currently reading, it's an oversight on my part and will be corrected soon. Read the full disclosure about all the legal stuff here.
If you are a professional blogger and plan on making money from your blog you're probably curious about how much to charge for sponsored content. As I hope to turn this blog into a full-time income, this is a topic I'm particularly interested in myself.
Finding out what industry average rates are for sponsored content on blogs isn't easy though. A lot of bloggers don't post their rates directly on their site.
Nobody seems to really talk about the topic of rates either. It's a bit of a taboo topic which is strange considering how many bloggers want to monetise their blogs.
The lack of knowledge about going rates for sponsored content makes it hard for bloggers to set their own rates and they often end up undervaluing themselves.
My hope for this post is to offer some transparency regarding prices for sponsored content on blogs and encourage more discussion on the topic.
Blogger Feedback About Sponsored Content
Only a small number of people replied, the majority of which are book bloggers so I definitely need to do more research into the topic of rates for sponsored content.
These are the results:
Do you post sponsored content on your blog?
20% said yes. 80% said no. My guess is that this is mainly based on the book blogging niche as most who answered have book blogs.
What do you think is important when setting your rates?
I found this one particularly interesting. 0% said DA Score but 50% opted for all of the above. Engagement is an important factor with 37.5%. Pageviews are also considered important with 12.5%.
I personally would have chosen all of the above as my own answer to this question.
How much do you earn from sponsored content on average each month?
100% answered less than €100. Again this probably has a lot to do with niche. I hope this isn't the average amongst all bloggers.
How much do you charge for link insertion?
100% said less than €50.
How much do you charge for a guest post?
100% said €50-€100.
How much do you charge for a sponsored post written by you?
100% said less than €150.
Do you think there should be more transparency about how much bloggers charge for sponsored content?
100% said yes, it would be helpful.
Overall I think bloggers are undervaluing themselves with their pricing. I think a big reason for that is the lack of transparency on the topic of rates. If information about the going rates depending on DA Score, pageviews, engagement, etc... was made more readily available I think it would help bloggers offer more competitive pricing and help them realise their worth.
My poll obviously gave limited insight and so I did some more research into what bloggers are charging for sponsored content to try and get a better idea of the going rates for the different types of sponsored content being offered.
More Information About Working With Sponsors:
1. One of the best articles I've read on the topic of what to charge for sponsored content is this post by Not Dressed As Lamb. It covers everything from social media posts to blog posts and breaks down the different elements to take into account when deciding what to charge.
2. The Bloglancer has some interesting facts and statistics in their post looking into how much bloggers charge for sponsored posts.
3. Tales of Belle breaks down how much Bloggers charge for sponsored posts, social media, and advertising packages.
4. The Blog Societies has a good list of things to take into account when pricing your blog post.
5. Keep Calm and Chiffon also did a post about sponsored content rates in their post What To Charge For Sponsored Content as an Influencer covering campaign-specific factors that can raise your rate.
6. Boss Girl Bloggers looks at various ways you can make money from your blog in the post How To Finally Make Money Blogging and offers some great pointers about how to pitch potential sponsors.
Based on these articles it's clear that a lot of bloggers are charging way below the industry average for sponsored content on their blogs. I hope this post has given you more insight into rates and helps to open up more discussion on the topic.
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1 comments
Nice one
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