Media Kits: What Is A Media Kit And Why Do You Need One? | Jo Linsdell

Media Kits: What Is A Media Kit And Why Do You Need One?


Media Kits: What Is A Media Kit And Why Do You Need One?

Media Kits


Having a professional looking media kit can make a huge difference for your business and, with 2019 just around the corner, now is the perfect time to create one.

What is a media kit?


A media kit is where you summarize what you do, and showcase why people/brands should work with you. It outlines the key facts and statistics about your business, and is generally given to potential sponsors/advertisers and brands/companies you want to collaborate with. 

I just updated my own media kit. Check it out:




You can find the link to a downloadable PDF version of this media kit on my Media Page.

As you can see, it includes:

- information about me
- what I do
- pricing
- my blog and social media statistics
- a few testimonials

It also has graphics to break up the text and re-enforce my brand, and my contact details. 

Have you created a media kit for your business yet? 
Media Kits: What Is A Media Kit And Why Do You Need One?


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26 comments

  1. Sam19 December 2018 at 13:46

    Very helpful! I've been considering a media kit for a while but I am not really sure how to go about it and what to put in. This helped

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    1. Jo Linsdell19 December 2018 at 17:20

      You should include some information about you/your blog, and your stats. Blogger media kits typically list collaboration options and prices for the services you offer. List all the ways a brand can collaborate with you e.g. Sponsored Posts, Giveaways, Sidebar Ads, Social Media Promotion, Product Reviews, etc... and the price for each.
      Include testimonials if you have any, as it's always better to have others praise your work.

      Delete
  2. Unknown19 December 2018 at 14:42

    This is so good. You have organised yourself so well. The positive feedback is a testimony to your managerial skills.

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    1. Jo Linsdell19 December 2018 at 17:21

      Thanks. I have a testimonials page here on the website too :)

      Delete
  3. Gemma's Book Nook19 December 2018 at 17:41

    I love the cohesive look. Thanks for sharing.
    Gemma @ www.gemmasbooknook.blogspot.com

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  4. Megan | Bookstacks and Golden Moms19 December 2018 at 18:07

    I have been seeing a few things about media kits lately and thought about creating one but just had no idea how to do it. I am bookmarking this to use when I create my own :) Thank you so much for sharing!

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    Replies
    1. Jo Linsdell19 December 2018 at 18:40

      Canva have a few templates for media kits you might find helpful.

      Delete
  5. Christina - Recipe & a Read19 December 2018 at 18:10

    This is some great info - thanks for sharing!

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  6. DJ Sakata19 December 2018 at 18:30

    I want and use media kits but know to ALWAYS triple check and preview before publishing as there will most likely be margin issues or errors

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    1. Jo Linsdell19 December 2018 at 18:46

      Oh you mean the media kits for books. Those are super helpful too. I always make a media kit for each of my books to send out. I like it when authors/publishers send them when requesting to be hosted on my sites too. It makes it so much easier having all the info in the one place. I agree it's always best to double check for formatting errors if doing copy and paste on any materials though.

      Delete
  7. Karina @ Afire Pages19 December 2018 at 19:08

    This post is helpful for those who are doing business on their sites. Thanks for the info!

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  8. Mandi Schneck19 December 2018 at 19:44

    I love this! After reading this post, I would love to get some author testimonies for my blog of people who I have done reviews for or worked with in the past!

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    1. Jo Linsdell19 December 2018 at 22:41

      That's a great idea. Don't forget PR companies that organise book tours. And, of course, your blog readers.

      Delete
  9. Whispering Stories20 December 2018 at 10:51

    I really should write up a media kit. I've been running the blog for nearly four years and do product reviews as well now. I just don't seem to have the time to make one. I will try for next year.

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    Replies
    1. Jo Linsdell20 December 2018 at 11:13

      Canva have some great media kit templates that can save you time.

      Delete
  10. Kim20 February 2019 at 04:05

    Great article and a timely reminder for me! Thanks

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    1. Jo Linsdell20 February 2019 at 07:41

      Thanks Kim. An up to date media kit is a great tool to have for any blog or business.

      Delete
  11. russelllindsey25 February 2019 at 23:45

    You gave me a lot to think about as I move on with the IT/social part of my business. Thank you!

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    1. Jo Linsdell27 February 2019 at 18:00

      I'm so glad this helped you. Whatever your business, a media kit is a great resource to have. I actually have several different ones for different projects. I have this general one, one for each of my books, one big one for all my books (basically a general author brand media kit), and then one for Promo Day, and my Writers and Authors blog. I actually want to make some more. I still need one for my book cover designs and illustrations, and I want to do one specific to book blogging.

      Delete
  12. Yari Roncone20 March 2019 at 13:30

    Very helpful. Thank you so much for the help :)

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    1. Jo Linsdell20 March 2019 at 20:18

      My pleasure. I'm glad you found it useful. I hear a lot of people say they don't know what to put in a media kit so I hope this helps give some ideas.

      Delete
  13. Thorsten J. Pattberg15 July 2019 at 01:43

    I was looking for instructions on how to do a media kit and discovered your very excellent website quickly. You ranked highest on Google Search. If that is not a testimony, what is? All the best!
    Thorsten J. Pattberg, Autor of Die Lehre vom Unterschied

    ReplyDelete
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    1. Jo Linsdell17 July 2019 at 15:21

      That's great! Glad you found it useful 😊

      Delete