Blog Audit Challenge 2021: January Challenges (The Competition) | Jo Linsdell

Blog Audit Challenge 2021: January Challenges (The Competition)

 Blog Audit Challenge 2021: January Challenges

Blog Audit Challenge 2021

Happy New Year! Let's hope that it's a better year for all of us. 

Welcome to the first month of challenges for the Blog Audit Challenge 2021!

Each month we'll concentrate on a different area of our blogs.

The Challenges:

January- The Competition
February- Legal Aspects
March- Branding 
April- Internal Links
May- External Links
June- SEO 
July- Content Promotion 
AugustTechnical Errors
September- Readability 
October- Follow Options
November- Security
December- Know Your Stats

Monthly link ups

In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups on the first Saturday of every month where participants can share their links and discuss their progress. 


January Challenges

Our focus for January is on the competition, and what sets you part and makes you unique. 

The January challenges:

1. What is your Unique Selling Point?

Your Unique Selling Point (USP) is what makes your product and/or services better than your competitors. Your USP is what helps people remember you amongst the mass of other bloggers online. 

Why should people spend time on your blog? What do you offer your readers? What sets you apart from the rest? 

2. Check out the competition

Research others in your niche and see where you can improve. What blogs do you like to read on a regular basis? What is it about them that keeps your interest/do you like/makes you visit? Build an inspiration list of things you could try out on your own blog.

3. Do a SWOT analysis of your blog

If you want to improve your blog you need to look at it like a reader would. What are your blog's strengths and weaknesses? Now look at opportunities and threats. What tools could help you improve your blog? External things that could help you achieve your blogging goals? What external things could be stopping you from reaching your blogging goals?

Don't forget to promote your participation in the Blog Audit Challenge 2020 by using the following graphic in any blog posts you do connected with the challenge along with a link back to this site. 

Blog Audit Challenge 2021: A Challenge for Bloggers

Save the Date:

The monthly link up post for sharing your January progress will be on 6th February. The February challenges will be posted on 1st February. 


  1. I don't think there is a unique selling point for my blog, I'm just a loudmouth reviewer tossing out nonsense for a hobby, and there is lots of nonsense going around these days ;)

    1. Oh that is so not true my dear DJ. You have a style of writing that stands out. That is definitely one of your unique selling points.

  2. Replies
    1. Thanks Ashleigh. I'm glad you liked it. I hope you can join in with the challenges.

  3. Excellent post! This is a really useful challenge.

    1. Thanks Kate. Past editions of the Blog Audit Challenge went over so well I figured I'd turn it into an annual event.

  4. I am hoping to work on this through the end this year

    1. YAY! I'm so glad you're taking part this year. Can't wait to hear what you think of the challenge and see your progress throughout the year.

  5. A very useful post as always. Thanks for sharing.

  6. Awesome inspiration for us all!

    1. Thanks Karen. Glad you like it. Hope you can join in with the challenges.

  7. What a great way of looking at your blog! Our USP is ... well, still in the drawing stages, I think :)

    1. Hi Megan 😀 Thanks. Your A to Z Reading Challenge is definitely something that makes your blog stand out.

  8. I guess my thing is actually trying to figure out my unique selling point and the areas that I need to improve at. I have no idea how many times I've mentioned to family to look at my blog and tell me what they think! They don't know enough about this sort of thing and want to be nice so they tell me everything looks nice.