The Social Media Audit Challenge 2021: The August Challenges (LinkedIn) | Jo Linsdell

The Social Media Audit Challenge 2021: The August Challenges (LinkedIn)


The Social Media Audit Challenge 2021: The August Challenges (LinkedIn)

The Social Media Audit Challenge 2021

The August Challenges

Welcome back for another month of the Social Media Audit Challenge 2021! I hope you did well with the July challenges. Don't forget to add your progress report to the July link up. 

Over the course of this year I'll be posting monthly challenges to help us improve our social media presence and get better results. 

The Challenges

Over the course of the year we'll be working on different aspects of our social media. Each month will have a different focus and tasks to carry out. 

Jan- Analyse Influencers

Feb- The Clean Up

Mar- Consistency

Apr- Quality

May- Measure Results

Jun- Facebook

Jul- Twitter

Aug- LinkedIn

Sept- YouTube

Oct- Pinterest

Nov- Instagram

Dec- Results and Plans

You might also like: The Blog Audit Challenge 2021

The August Challenges

During the second half of the year, and our challenge, we'll be concentrating on individual social media platforms each month so we can get more specific with each one.

Our focus for August is on LinkedIn.  

Check out my book How to be Twittertastic


LinkedIn is known as a social media platform for businesses and professionals. If you want to take your book blog seriously it's a good idea to have a LinkedIn profile. 

This month we'll be looking at ways you can use LinkedIn to leverage your book blog.

1) LinkedIn Page Set Up

Just like with other social media sites, LinkedIn gives you a page for your profile. Here you can add your avatar (head shot), a banner, and all your about info.

Task 1: Make sure you have your avatar and a branded banner at the top of your profile. These should both match your branding used on your blog and other social media sites for consistency.

Task 2: Make sure your contact info is up to date.

Task 3: Update your about section. Things you might want to include:

  • General information about when you started, why, mission statement, etc...
  • Information about any blogging awards you've won
  • Places you've been featured recently (guest posts, interviews, etc...)
  • Conferences, events, book fairs, etc... that you've taken part in
  • Relevant work experience

Task 4: Set up featured posts. This is where you can showcase some of your best blog posts. These are the ones you feel best show the sort of content you produce. 

2) Skills and Endorsements

Endorsements are a list of skills you master that people have endorsed you for. People can suggest a skill and give you an endorsement for that skill, or you can add a skill yourself and people can endorse you for it. It shows your expertise areas with the added value that other people have agreed as well.

Task 5: Add skills to your list.

3) Testimonials

Testimonials are basically where people tell everyone how great you are. 

Task 6: Ask people you've worked with if they would mind writing a testimonial for you/your blog.

The Monthly Link Up

In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups every month where participants can share their links and discuss their progress. The link up July progress will be on 6th August.

You can also engage with others doing The Social Media Audit Challenge 2021 by using the hashtag #SMAudit2021 on your social media profiles and share the following graphic to promote your participation.

The Social Media Audit Challenge 2021 #SMAudit2021

You might also like: The Ultimate Guide for Book Bloggers

The Social Media Audit Challenge 2021 The August Challenges (LinkedIn)

How are you using your LinkedIn profile? Know of a good LinkedIn tips for Book Bloggers? 

Share your answer in the comments below.