Blogging: 8 Ways To Grow Your Blog Readership | Jo Linsdell

Blogging: 8 Ways To Grow Your Blog Readership


8 Ways To Grow Your Blog Readership


Blogging

8 Ways To Grow Your Blog Readership 


We all want to grow our blog readership. Today I'm going to take you through a few strategies to help increase your blog traffic and gain more readers. Whether you're looking to increase your daily views or turn random visitors into followers this is the post for you.




How to get more readers for your blog posts


1. High Quality Posts

Quality content is a must. When writing a blog post keep in mind that your content is for your readers and as such should offer them some kind of value, whether it's giving them specific information, tips, or solving a problem. 

Try to make your blog posts are the highest possible quality, not just in terms of what you write but also in how you present it. 

2. Regularly Share New Content

Search engines pay attention to fresh content but readers also want new content. Make sure you post new content regularly to your blog to keep readers coming back for more.  

3. Write great titles

The right title can make a huge difference in capturing the interest of readers. What is really comes down to is giving the reader a reason why they should want to read your blog post. What will they gain from reading your content?

There are lots of different types of titles you can use to grab a readers attention; 

  • Numbered- Titles including numbers tend to do really well. A number of tips, a number of steps it takes to solve a problem, or a top selection e.g. Top 10 are all examples of numbered titles you could try.
  • How To- Readers are often looking for solutions to their problems. How to guides and tutorials are a great way to identify their problem and give them answers.
  • Triggers curiosity- Pull the reader in enough to make them want to click and find out more about the content. 
  • Question- When readers are looking for answers they often search by typing in the question they want answered. Use that to your advantage. By using the question as your title you've created the perfect hook to make them want to discover what information you have that could benefit them.

4. SEO!

If you've been here before you know I'm a bit obsessed with SEO. When it comes to proven ways to get more traffic to your blog Search Engine Optimization is always high on any list, and with good reason. Good SEO will have Google and other search engines sending more traffic to your blog posts long term making it one of the best strategies in terms of return on invest for blog traffic.

Use internal SEO to optimize your blog posts so they include keywords, meta descriptions, internal and external links, and image optimization. 

Also pay attention to technical SEO by checking things like page loading speed, making sure your blog is mobile friendly, etc...



5. Be active on Social Media

It's not enough to just publish new content. You have to let people know about too. Social media is one of the easiest ways to reach a large audience quickly. 

Social media gives your readers an opportunity to interact with your brand that fits with their regular activity e.g. scrolling social media feeds. Over time, social media can therefore help you build a relationship with your audience and increase general awareness about your blog.

Also make sure you're optimizing your social media profiles to drive more traffic to your blog e.g. by completing your about information and linking to your blog. 

6. Make sure it's easy to share your content

When readers come across a great article they are likely to want to share it with others that might also find it interesting. Make it quick and easy for them to do so by adding social share buttons on all your blog posts. This way your readers will help you gain more readers... and we all know that word of mouth is the best kind of publicity out there! 

7. Use Calls To Action

Calls-To-Action or CTAs as they are often called, as a great tool for directing your reader to their next step. The type of CTA you use will depend on what action you want them to take. Hubspot has a great post that breaks down different types of CTAs that I recommend checking out. 

For the purpose of this blog post, ways to grow your readership, the goal is;

  1.  to get visitors to your blog to read more of your content
  2.  to get visitors to become return visitors 
  3.  to get visitors to tell other people to visit your blog
Keeping this in mind, you'll want to use CTAs that serve that purpose e.g. "if you liked this you might also like this other post I did" or "Share this post now using the social share buttons below".

8. Have a user friendly blog design

Make sure your blog design is user friendly. That means that it should be easy to read and navigate. 

The more easy and enjoyable their visit, the more likely readers are to come back. 

A few things to consider include; keep it simple, break up text with images and white space, avoid clutter, and use the right colours to aid readability.

Additionally, if you have some blog posts that regularly bring in big traffic to your blog you might want to consider highlighting them in the side bar as they have already proved popular with visitors to your blog. 


Conclusion

A wonderful thing about blogging is that if a post isn't getting the traffic you hoped for you can always rewrite it and republish it. I'm always going through older posts and updating them. This can be as simple as adding new graphics or a more detailed rewrite of the entire post. 





8 Ways To Grow Your Blog Readership



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