The Social Media Audit Challenge 2021

The May Challenges

Welcome back for another month of the Social Media Audit Challenge 2021! I hope you did well with the April challenges. Don't forget to add your progress report to the April link up. 

Over the course of this year I'll be posting monthly challenges to help us improve our social media presence and get better results. 

The Challenges

Jan- Analyse Influencers

Feb- The Clean Up

Mar- Consistency

Apr- Quality

May- Measure Results

Jun- Facebook

Jul- Twitter

Aug- LinkedIn

Sept- YouTube

Oct- Pinterest

Nov- Instagram

Dec- Results and Plans

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The May Challenges

Our focus for May is on measuring our results.  

Task 1: 

Take a look back over the past few months. What were your stats at the beginning of this challenge? Has your following grown? Are you interacting more now? What types of posts have been getting the most engagement? Have you found that certain posting times/days get better results?

Want to know more about social media monitoring and tools you can use to make it easier? Check out this post by Hootsuite.

Use the above information to put together a list of what works for YOU. Social media strategy isn't a "one size fits all". It's different from person to person. What works for one person might not work for another. This is why it's important to work out what works for you and your audience. 

Task 2:

Now you know what's working... and what's not. It's time to leverage that information to strengthen your brand even further. 

Identify the areas where you still feel you need to improve, and using the information from task 1 organise your posting schedule for your social media accounts. Start by planning out a month's posts.

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Share your answer in the comments below.