The Social Media Audit Challenge 2021
The May Challenges
Welcome back for another month of the Social Media Audit Challenge 2021! I hope you did well with the April challenges. Don't forget to add your progress report to the April link up.
Over the course of this year I'll be posting monthly challenges to help us improve our social media presence and get better results.
The Challenges
Jan- Analyse Influencers
Feb- The Clean Up
Mar- Consistency
Apr- Quality
May- Measure Results
Jun- Facebook
Jul- Twitter
Aug- LinkedIn
Sept- YouTube
Oct- Pinterest
Nov- Instagram
Dec- Results and Plans
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The May Challenges
Our focus for May is on measuring our results.
Task 1:
Take a look back over the past few months. What were your stats at the beginning of this challenge? Has your following grown? Are you interacting more now? What types of posts have been getting the most engagement? Have you found that certain posting times/days get better results?
Want to know more about social media monitoring and tools you can use to make it easier? Check out this post by Hootsuite.
Use the above information to put together a list of what works for YOU. Social media strategy isn't a "one size fits all". It's different from person to person. What works for one person might not work for another. This is why it's important to work out what works for you and your audience.
Task 2:
Now you know what's working... and what's not. It's time to leverage that information to strengthen your brand even further.
Identify the areas where you still feel you need to improve, and using the information from task 1 organise your posting schedule for your social media accounts. Start by planning out a month's posts.
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Share your answer in the comments below.
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