The Social Media Audit Challenge 2021: The September Challenges (YouTube) | Jo Linsdell

The Social Media Audit Challenge 2021: The September Challenges (YouTube)

     

The Social Media Audit Challenge 2021: The September Challenges (YouTube)


The Social Media Audit Challenge 2021

The September Challenges


Welcome back for another month of the Social Media Audit Challenge 2021! I hope you did well with the August challenges. Don't forget to add your progress report to the August link up. 

Over the course of this year I'll be posting monthly challenges to help us improve our social media presence and get better results. 


The Challenges


Over the course of the year we'll be working on different aspects of our social media. Each month will have a different focus and tasks to carry out. 

Jan- Analyse Influencers

Feb- The Clean Up

Mar- Consistency

Apr- Quality

May- Measure Results

Jun- Facebook

Jul- Twitter

Aug- LinkedIn

Sept- YouTube

Oct- Pinterest

Nov- Instagram

Dec- Results and Plans


You might also like: The Blog Audit Challenge 2021


The September Challenges


During the second half of the year, and our challenge, we'll be concentrating on individual social media platforms each month so we can get more specific with each one.

Our focus for September is on YouTube.  


Check out my book How to be Twittertastic


YouTube


1) Make your channel look professional

You want to make sure your channel and your content looks professional. One way to do this is to use your branding on your channel cover banner and thumbnails. It's also a good way to help people immediately recognise your content and sets you apart from the masses. 

Task 1: Make sure your channel is visually appealing and on-brand. 

Task 2: Experiment with different styles of thumbnails to see which get most click-throughs.

2) Consistency is key

Just like with blogging, consistency is key on social media too, and YouTube is no different. People like to know when they can expect new content to be published. 

Once you've gotten into a solid routine try adding in an additional day each week to increase frequency.

Task 3: Work out your posting schedule and make sure you upload a video on the same day, at the same time. For example, I upload a new video to my YouTube channel every Tuesday at 7am CET.


3) Promote your YouTube videos on your other social media channels

Cross promoting is a great way to reach a wider audience. 

Task 4: Share your YouTube videos on your other social media channels. For longer video's consider creating a teaser video to redirect them to the full video on YouTube. 

Task 5: Embed your YouTube videos on your blog. This could be done by including them in your blog posts or by inserting them into your sidebar or footer.



The Monthly Link Up


In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups every month where participants can share their links and discuss their progress. The link up August progress will be on 6th September.


You can also engage with others doing The Social Media Audit Challenge 2021 by using the hashtag #SMAudit2021 on your social media profiles and share the following graphic to promote your participation.

The Social Media Audit Challenge 2021 #SMAudit2021


You might also like: The Ultimate Guide for Book Bloggers


The Social Media Audit Challenge 2021 The September Challenges (YouTube)



How are you using your YouTube channel? Know of a good YouTube tips for Book Bloggers? 

Share your answer in the comments below.

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