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Wednesday, 15 January 2020

Blog Audit Challenge 2020

Blog Audit Challenge 2020 #BlogAuditChallenge2020 #Blogging #Bloggers


Blog Audit Challenge 2020


With the start of a new year it's the perfect time to work on making your blog even better, and setting your goals for the coming months. 

As we move forward in our blogging journey (I hope) we all improve. We get better at writing content, learn to leverage our SEO, and grow our skills with graphics, using keywords, reader engagement etc...

But what about our older content? The stuff we created before we grew and improved? 

Too often we get so caught up with creating new content that we neglect (and full out forget) about our older content. 

Enter the Blog Audit Challenge!

I did a Blog Audit Challenge back in 2018 and it proved to be a good idea. It was also fun to connect with other bloggers as we all worked on improving our blogs. This year I want to turn it into a challenge to make it even more of a community event. 


So why do a blog audit?

1. Make sure you're legal
2. Make sure your brand is clear and consistent
3. Improve your ROI
4. Increase reader retention
5. Identify areas of improvement 
6. Evaluate the quality of your blogs content
7. To check readability

There are of course, lots of other reasons for doing a blog audit but you get the idea. The general purpose is to improve your blog. Take a good blog and turn it into an awesome blog.

As you can image, this is a huge, on-going job. Unless you're a newish blogger you probably have a lot of content already published on your site. Updating years of blog posts is not going to be possible in a short frame of time. 

With the Blog Audit Challenge I'm going to break it down into smaller monthly challenges you can do, and give you some tips and advice along the way. 

Each month we'll concentrate on a different area of our blogs.

The Challenges:


January- Plan of action
March- The trimmings
April- Design
May- SEO
June- Links
July- Quality content
August- Content gaps
September- Developing readership
October- Get social
November- Press and collaborations
December- Know your stats

Monthly link ups

In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups on the first Saturday of every month where participants can share their links and discuss their progress. 

#BlogAuditChallenge2020

Want to join me? 

Sign-up is easy! Simply write a blog post, tweet, Facebook or Instagram post announcing your participation and leave a link to it in the comments below!

Blog Audit Challenge 2020 #BlogAuditChallenge2020 #Blogging #Bloggers


The January challenges will be posted this Friday! 

34 comments:
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  1. Participating!
    https://twitter.com/ReadingLadiesBC/status/1217373976390860800?s=20

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  2. I'm so in!
    https://twitter.com/lovelyaudiobook/status/1217400447444619267

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  3. Looks great good luck on challenge

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  4. I'm in!

    https://twitter.com/AllieBockWriter/status/1217418612098633728?s=19

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  5. Replies
    1. Thanks Nadene. Hope you can take part in the challenge.

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  6. Ok I seriously need to do this! Time to get serious with my blog! https://twitter.com/bookishmandi/status/1217458737105047552?s=20

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  7. I’m going to check in on this next year. I recently started renovating my blog from scratch so this looks like a useful challenge for me once I have some more content!

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    1. We'll be working on a variety of other stuff during the challenge too, not just updating older posts. I've put in a bit of everything from media kits and collaborations to keywords and SEO. Even if you don't have much content yet you can still use some of the tactics and tips to improve your blog. I hope you'll join us.

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  8. I admire your enthusiasm and drive, I am far too lazy and a blog-sloth in comparison to you!

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    1. With all the things you do you are far from lazy my dear 😘

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  9. I need a lot of help for my blog. I wish it was as beautiful and organize as a lot of you guys

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    1. This challenge is perfect for you then Yari. Guidance, some tips, and plenty of inspiration. Plus we'll all be cheering each other along as we go 😉

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  10. I started auditing my blog last year, starting with reviews working backwards from Feb 2015, my god there are a lot of books, I managed to get to mid 2017 by the end of the year. Hoping to get at least another years worth of posts done this year.

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  11. There is a lot here I need to work on (had put it on my blog-to-do a while ago) so maybe joining the challenge is the way to go.. so will have my sign up post ready by this weekend .. thank you Jo!

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    1. Awesome! Welcome on board. I've even created some free printables to help with the challenges. Can't wait to get started.

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  12. I love this idea. I need something like this to keep me motivated to clean up. Let us do this!


    Gayathri @ Elgee Writes

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    1. Great! Glad to have you with us. It's going to be fun. The challenge will cover a lot of different elements.

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  13. Great post and thank you so much for sharing your awesome post.

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  14. finally got my post up.. and so looking forward to sharing this journey with all of you

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    1. YAY!!!!!!!!!!! I saw the post you did on your blog for the challenge and love it! Have shared it on my social media :)

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  15. I hope it's not too late to join! https://lifewithoutamanual.org/a-little-blog-love/

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    Replies
    1. Not too late at all. Welcome to the challenge. Great to have you joining us.

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  16. Love the look of this and definitely want to join in!

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