The Social Media Audit Challenge 2021: October Challenges (Pinterest) | Jo Linsdell

The Social Media Audit Challenge 2021: October Challenges (Pinterest)


The Social Media Audit Challenge 2021: October Challenges (Pinterest)

The Social Media Audit Challenge 2021

The October Challenges

Welcome back for another month of the Social Media Audit Challenge 2021! I hope you did well with the September challenges. Don't forget to add your progress report to the August link up. 

Over the course of this year I'll be posting monthly challenges to help us improve our social media presence and get better results. 

The Challenges

Over the course of the year we'll be working on different aspects of our social media. Each month will have a different focus and tasks to carry out. 

Jan- Analyse Influencers

Feb- The Clean Up

Mar- Consistency

Apr- Quality

May- Measure Results

Jun- Facebook

Jul- Twitter

Aug- LinkedIn

Sept- YouTube

Oct- Pinterest

Nov- Instagram

Dec- Results and Plans

You might also like: The Blog Audit Challenge 2021

The October Challenges

During the second half of the year, and our challenge, we'll be concentrating on individual social media platforms each month so we can get more specific with each one.

Our focus for October is on Pinterest.  

Check out my book How to be Twittertastic


1) SEO on Pinterest

The first thing you need to know is that Pinterest is a search engine. SEO applies to all search engines, not just Google, and that means it’s super important on Pinterest too.

SEO is all about making sure your content reaches your target audience. Pinterest is a visual search engine which means it’s important that you make it clear what the content is about. Your basic Pinterest SEO strategy is therefore to make sure Pinterest understands what your pin is about by including relevant keywords.
Task 1: Make sure you’re using keywords in your pin titles and descriptions to help your content show up in the search results.

2) Where your content gets seen

The smart feed is the pins you see when logging in to Pinterest. These are based on the boards you’ve recently pinned to, your favourite topics and pins you’ve engaged with recently.

The following tab is where you only see content from accounts you’re following. I suggest following other book bloggers so you can see what pins they are creating and become a more active member of the book blogging community on Pinterest.
Task 2: Follow other accounts in your niche
3) Hashtags
Hashtags are relatively new on Pinterest. When you publish new pins, use 2-5 relevant hashtags to the end of each pin description. Also try using your blog name as a hashtag as it will help users find more of your most recent content more easily.
Task 3: Make sure you are including a couple of hashtags with keywords in every pin.

4) Pinterest boards

Make sure you create boards to cover all your blog categories and sub-topics. You may want to consider creating different levels of boards e.g. “Book Blogging” or “Book Blogging for Beginners”, and more specific long-tail keyword boards like “Book Blogging Ideas: Not Just Book Reviews”.

Create multiple pins for the same content and pin to different boards. This is a great way of putting new life into older content too as Pinterest loves fresh content. It also gives you the chance to experiment with different styles of pins to see which go down best.

Group boards on Pinterest can be a great way to connect with other book bloggers and increase traffic to your book blog. Check out my post on Pinterest Group Boards for Book Bloggers here.
Task 4: Create short and long tail keyword boards
Task 5: Create multiple pins for the same content and pin to different boards.

Task 6: Get involved in group boards

Be prepared for the long game. You probably won’t see results immediately on Pinterest. It takes time. Don’t give up. If you pin consistently, using correct SEO, Pinterest can bring a lot of organic traffic to your book blog.

The Monthly Link Up

In order to keep us all on track, and give us a way to see each others progress, I'll be hosting link ups every month where participants can share their links and discuss their progress. The link up October progress will be on 5th November.

You can also engage with others doing The Social Media Audit Challenge 2021 by using the hashtag #SMAudit2021 on your social media profiles and share the following graphic to promote your participation.

The Social Media Audit Challenge 2021 #SMAudit2021

You might also like: The Ultimate Guide for Book Bloggers

The Social Media Audit Challenge 2021 October Challenges (Pinterest)

How are you using your Pinterest? Know of a good Pinterest tips for Book Bloggers? 

Share your answer in the comments below.