1) SEO on Pinterest

The first thing you need to know is that Pinterest is a search engine. SEO applies to all search engines, not just Google, and that means it’s super important on Pinterest too.

SEO is all about making sure your content reaches your target audience. Pinterest is a visual search engine which means it’s important that you make it clear what the content is about. Your basic Pinterest SEO strategy is therefore to make sure Pinterest understands what your pin is about by including relevant keywords.
Task 1: Make sure you’re using keywords in your pin titles and descriptions to help your content show up in the search results.

2) Where your content gets seen

The smart feed is the pins you see when logging in to Pinterest. These are based on the boards you’ve recently pinned to, your favourite topics and pins you’ve engaged with recently.

The following tab is where you only see content from accounts you’re following. I suggest following other book bloggers so you can see what pins they are creating and become a more active member of the book blogging community on Pinterest.
Task 2: Follow other accounts in your niche
3) Hashtags
Hashtags are relatively new on Pinterest. When you publish new pins, use 2-5 relevant hashtags to the end of each pin description. Also try using your blog name as a hashtag as it will help users find more of your most recent content more easily.
Task 3: Make sure you are including a couple of hashtags with keywords in every pin.

4) Pinterest boards

Make sure you create boards to cover all your blog categories and sub-topics. You may want to consider creating different levels of boards e.g. “Book Blogging” or “Book Blogging for Beginners”, and more specific long-tail keyword boards like “Book Blogging Ideas: Not Just Book Reviews”.

Create multiple pins for the same content and pin to different boards. This is a great way of putting new life into older content too as Pinterest loves fresh content. It also gives you the chance to experiment with different styles of pins to see which go down best.

Group boards on Pinterest can be a great way to connect with other book bloggers and increase traffic to your book blog. Check out my post on Pinterest Group Boards for Book Bloggers here.
Task 4: Create short and long tail keyword boards
Task 5: Create multiple pins for the same content and pin to different boards.

Task 6: Get involved in group boards

Be prepared for the long game. You probably won’t see results immediately on Pinterest. It takes time. Don’t give up. If you pin consistently, using correct SEO, Pinterest can bring a lot of organic traffic to your book blog.